Alissa Mellman

Managed 200–300 programmatic advertising campaigns per month across multiple digital platforms, ensuring accurate setup, pacing, and troubleshooting to improve delivery and client engagement.

Edited and optimized long- and short-form video content for social platforms, trimming up to ~50 videos per day to boost engagement and platform performance.

Uploaded and formatted over 100 archived articles for a new virtual magazine within two weeks, meeting daily content-entry goals and improving accessibility and user experience.

Resolved ~25 customer issues daily and handled ~100 customer conversations per day using USPS resources to optimize resolutions and maintain high engagement and service levels.

Coordinated camera and audio setups for wedding shoots, adjusted camera settings for varied conditions, and edited wedding films to create cohesive highlight reels.

Served as floor director for seven daily shows, managing mic setup, camera cueing, audio panel operations, and technical direction to ensure smooth live broadcasts.

Configured DSLR cameras and production equipment, resolved cable and production issues, and supported live stream capture to maintain uninterrupted production workflows.

Activities and societies: Study Abroad Program at Hong Kong Baptist University; internships and campus production roles

Completed a Bachelor of Arts in Media Production with coursework and practical production experience through campus and internship roles.

Activities and societies: Study Abroad Program

Participated in a study abroad program focused on media and production coursework and practical experience.