Open to opportunities

ali raza

@aliraza85

Message

Multidisciplinary Full stack Creative Producer & Storyteller

Pakistan

Message

What I'm looking for

I’m looking to lead end-to-end motion and video production—building repeatable workflows, mastering hooks and pacing, and scaling brand growth through polished longform and shortform content for social and ecommerce.

I am a Multidisciplinary Creative Producer with 18+ years of experience in end-to-end video production, motion graphics, and User Experience (UX). I specialize in being a "full-pipeline" asset—handling everything from digital copywriting and 2D animation to UX-driven visual design—delivering high-converting, professional content that prioritizes the customer journey without the need for external oversight.

Key Career Highlights:

Autonomy & Efficiency: At 360training, I introduced workflow optimizations that streamlined production by 70–90%, building repeatable systems that allowed for high-volume, polished output in the e-learning space.
UX-Driven Storytelling: I bridge the gap between technical execution and user experience. Whether it’s gamification, app interfaces, or interactive instructional design, I ensure every asset is as functional and intuitive as it is visually compelling.
Creative Problem Solving: Since 2020, I have operated as a high-impact independent producer for global brands, turning complex concepts into "desk-ready" assets across YouTube, TikTok, and Instagram.

I thrive in remote environments where I can take a brief and run with it—delivering sophisticated 2D assets, explainer videos, and brand-consistent motion projects that drive measurable engagement and retention.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Freelance & Independent Projects

Mar 2020 - Present (6 years 3 months)

Directed brand, digital, and motion projects from brief to final delivery, producing logo animations, illustrations, and app interface visuals. Managed timelines and client relationships while creating longform and shortform social-first video content for YouTube, TikTok, and Instagram.

Premiere Pro After Effects Motion Graphics Video Editing Color Correction Logo Animation Social Media Video Editing Thumbnail Design

Manager, Digital Content

360Training

Mar 2019 - Mar 2020 (1 year)

Introduced a project management system to streamline workflows and improve team transparency across high-volume digital content. Developed an automation workflow that reduced production time by 70–90% and mentored a cross-functional digital content team to improve technical performance.

Project Management Workflow Automation Digital Content Strategy Resource Allocation Mentoring

Graphic Design & Video Specialist

360Training

Aug 2015 - Mar 2019 (3 years 7 months)

Produced motion graphics, logo animations, explainer videos, and corporate videos, improving content quality through professional color correction and audio cleanup. Led webpage and landing page redesigns to strengthen visual hierarchy and user engagement, and conducted R&D for interactive content including storyboarding and artwork.

Motion Graphics Video Editing Logo Animation Explainer Videos Color Correction Landing Page Design Storyboarding

Multimedia Developer

360Training

Mar 2014 - Aug 2015 (1 year 5 months)

Created interactive animations, scenario-based modules, and learning activities, including character animations such as walk cycles and lip sync. Produced style guides to standardize multimedia content quality across the production team.

Interactive Animation Character Animation Walk Cycles Lip Sync Style Guide

Instructional Designer

360Training

Apr 2009 - Mar 2014 (4 years 11 months)

Spearheaded the company’s first gamified experience by establishing a production template used for subsequent titles. Developed complex content across multiple sectors, achieving 98–100% performance targets for five consecutive years while managing deliverables within LCMS.

Instructional Design Gamification Learning & Content Development Content Management Content Quality Assurance