Aline Cunha

- Management of the advertising product portfolio (buying and selling products and attributes), defining priorities and aligning them with business goals.

- Gathering requirements and translating commercial needs into specifications for the execution of digital campaigns and products.

- Management of campaign backlogs and demands in different cities and markets, prioritizing based on return and

- Team management
- Company representative on business trips
- Control of city advertising planning (Brazil);
- Drawing up city budget plans to generate effective advertising.
effective;
- Preparation of monthly online and offline advertising;
- Optimizing the advertising strategy on social networks;
- Involvement in event project proposals;
- Monitoring the cities' advertising activity;
- Analyzi

- Control of advertising planning in 14 cities (Brazil);
- Preparation of city budget plans to generate effective advertising;
- Preparation of monthly online and offline advertising;
- Optimization of the Social Media Advertising strategy;
- Involvement in event project proposals;
- Monitoring the cities' advertising activity;
- Analyzing advertising results and sending reports in English to the

- Producing reports and updating the Startupi Portal on the internet and social networks;
- Developing texts for search engines (SEO);
- Familiarity with platforms such as Wordpress, mLabs and Canva;
- Contact with the site's columnists and contributors;
- Event coverage;
- Portal representative in the state of Pernambuco.

- Production of audiovisual content (videos and photos);
- Creation of personalized Stories for clients;
- Subtitling of all videos produced;
- Event coverage and organization;
- Video production for distance learning courses;
- Video production for YouTube, Facebook and Instagram.

- Creating reports focusing on education and entrepreneurship;
- Coverage of university entrance exams and the National High School Exam (ENEM);
- Production of journalistic specials.

- Creating content for social media posts;
- Managing social networks;
- Writing press releases for clients;
- Interviews with course collaborators and guests;
- Organizing and publicizing courses offered by the company.

Product Journey: Introduction to the PM role and the digital product management journey.
Product Discovery: Identifying problems and ideating solutions.
Product Strategy: Building the vision, strategy, and prioritization of the product.
Product Delivery: Collaboration with technical teams and delivery management.
Product Analytics: Monitoring, metrics, and continuous product improvement.
Product +

Sep 2026

This one-and-a-half year postgraduate course is recognized by the MEC and focuses on professionals who want to
innovation in the context in which they work, as well as developing skills related to the subject in their daily lives.

Pre-GMP is a short course by Staage tackling the topic of Growth Marketing. The Pre-GMP focuses on:

- Addressing the main concepts of Growth Marketing
- Presenting a major market case
- Showing career possibilities in the area
- Allowing students to ask and answer questions live with the experts

The course is mentored by Miranda, who has worked as Chief Marketing Officer (CMO) and generated mul

It was an intense two weeks of learning, with highly qualified and up-to-date teachers, where we explored essential topics for the business world, such as:

- From Strategy to Action
- Marketing Management
- Negotiation in Practice
- Personal Communication in Management
- Intercultural Management
- Change Management
- Resilience and Psychology in Management

Among more than 10,000 applicants, I wa

Digital Marketing Tools and Channels

Module 1: Search Marketing
Digital Media: fundamentals and metrics
Artificial Intelligence and Marketing Automation
Marketing Intelligence and Research

Module 2: Strategic Digital Marketing
Strategic Marketing
Strategic Digital Marketing Planning
Branding
Customer-focused Digital Marketing
Political Marketing in the Digital Age

Module 3: Content Market

Preparing students theoretically and technically to work in the media market, namely: print, digital, electronic or multiplatform media and in consultancy services.

. Stimulate academic-scientific reflection and critical thinking in the analysis, design and production of media products.

. To provide support for understanding the dynamics of communication as a process in which political, economic