At Doow, I spearhead the design of a spend intelligence platform that brings organizational spending across banking, accounting, payments, and SaaS into one place. I design dashboards that surface spend trends and renewal risks for finance and procurement teams.
At Aeona (Trackbudi), I used Mixpanel insights and customer interviews to guide product iterations. After launch, vendor onboarding increased by 150%, task completion improved by 25%, and cart abandonment fell by 20%.
At PlayAI, I owned the end-to-end experience for the Kettle Editor and partnered with founders on product direction. I redesigned the Legacy Editor’s information architecture for new AI capabilities, contributing to a 30% increase in user retention.
At Picashot, I designed a gaming community app and a premium feature that helped virtual photographers monetize their work, increasing MRR by 10%. I also co-founded and designed Deepsash, a tool that uses AI to track changes to privacy policies and terms of service.
