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Aleshba riaz

@aleshbariaz

Data and business analyst at Leaders Training Centre who improved web performance from 30% to 94%.

At Leaders Training Centre, I elicited business requirements from executive stakeholders and mapped business goals into web architecture. I improved platform Lighthouse performance, accessibility, and SEO metrics from 30% to 94%.

I owned delivery for three digital platforms, including UAT and weekly operational KPI reporting. By aligning campaign resources with attendance data, I helped increase program enrollment by 25%.

At Aptech Qatar, I investigated and resolved infrastructure bottlenecks and system tickets, achieving a 98% first-contact resolution rate. I also analyzed user behavior data with marketing leadership to improve digital acquisition funnels and platform adoption.

In my telecommunication churn database project, I designed a normalized MySQL schema and automated ETL ingestion for more than 7,000 records. I used SQL queries to analyze churn drivers, ARPU, and customer exit complaints.

Experience

Work history, roles, and key accomplishments

Current

IT Trainer, Web Developer & Project Lead

Current

Leaders Training Centre

Jun 2025 - Present (1 year 5 months)

Elicited and documented functional business requirements from executive stakeholders, architected and optimized enterprise web platforms, and owned end-to-end delivery of digital platforms. Managed operational data workflows and increased program enrollment by 25%.

Requirements Gathering Web Infrastructure Technical Audits UAT KPI Reporting Data Workflows Project Management

IT Assistant & Marketing Support

Aptech Qatar

Oct 2023 - Jan 2024 (3 months)

Headed IT process operations, resolving infrastructure bottlenecks and system tickets with high first-contact resolution. Partnered with marketing to analyze user behavior data and delivered training programs for staff and students.

IT Support Troubleshooting Data Analysis Marketing Analytics Training

HIA Reception & Operations

Hamad International Airport

Nov 2022 - Jan 2023 (2 months)

Utilized enterprise airport data networks and Advanced Excel models to audit and analyze passenger records with high precision. Managed daily operational scheduling and coordinated cross-functionally to reduce workflow handoff times.

Data Analysis Excel Operations Management Coordination

Sales Agent & IT Support

Vodafone

Jun 2021 - Dec 2021 (6 months)

Investigated customer telecom usage patterns and technical needs to recommend tailored service plans. Monitored SLAs and ticket trends in Jira, maintaining high customer satisfaction and reducing repeat inquiries.

Customer Service Technical Support Jira SLA Monitoring CSAT

Education

Degrees, certifications, and relevant coursework

Middlesex University Dubai

Bachelor's Degree (Hons), Information Technology

2024 - 2025

Pursued a Bachelor's Degree (Hons) in Information Technology, covering full stack development, strategic information systems management, and enterprise systems.

Aptech Computer Education Center

Advanced Diploma, Software Engineering

2021 - 2024

Grade: 96%

Completed an Advanced Diploma in Software Engineering with rigorous coursework in database administration, SQL optimization, and software engineering principles.

Pakistan International School

Higher Secondary School Certificate, Finance and Accounting

Completed Higher Secondary School Education with a focus on Finance and Accounting, building proficiency in financial reporting and accounting principles.