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Alejandro MedinaAM
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Alejandro Medina

@alejandromedina2

Frontend Technical Lead at Motivus who cut Cofense UI defects by 75% by decoupling high-risk components.

Mexico
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At Motivus, I traced recurring Cofense UI defects to systemic event-handling and performance issues in a shared library. I decoupled the highest-risk components instead of rebuilding the library, reducing defects by 75%.

On Motivus’s rebranding project, I addressed a WebGL/Canvas knowledge gap that was stalling the launch; the work helped deliver it two weeks early and increased engagement by 100%. I focus on React, TypeScript, architecture, and shared UI systems that stay fast and easy to evolve.

Experience

Work history, roles, and key accomplishments

Motivus logoMO
Current

Frontend Technical Lead

Feb 2023 - Present (3 years 8 months)

COFENCE – PHISME & Command Center

Cut frontend defects by 75%, from ~6 weekly tickets to 1–2, after identifying systemic event-handling and performance issues in Cofense’s shared UI library.
Chose to decouple the highest-risk components rather than rebuild the library, trading short-term technical debt for faster product stabilization across a system used by 7 engineers.

Rebranding Motivus Pro

Motivus logoMO

Senior Frontend Developer

Feb 2021 - Aug 2026 (5 years 6 months)

Alsac Project

I saw that the bottleneck wasn't developer speed but a fragmented UI, and integrating Chakra UI slashed our feature delivery time from 8 weeks per feature to 4. Rather than patching immediate bugs to appease stakeholders, I paused the product roadmap to refactor the core component system completely.
This cost us 4 weeks of short-term output, but permanently modernized the flagship

Softtek logoSO

Frontend Developer

Sep 2019 - Jul 2020 (10 months)

InterMountain Management Platform

I detected that the evaluation formulas used in their Excel reports could be significantly simplified during implementation. I reduced report generation time by 75%, so now they spend 1 day per hotel manager across a chain of over 100 hotels.
At InterMountain Management, hotel managers used to spend approximately 32 hours reconciling and formatting numbers for

Beelan logoBE

Co-Founder

Feb 2018 - Aug 2019 (1 year 6 months)

Specializing in the deployment and administration of LoRa-based IoT networks and device infrastructure. Side project while working at Dagm8

I saw a novel technology but didn't know how to sell it to an unprepared market. An initial investment of $6000 ~ $9000 by each of the 3 partners, funding 3 antennas, 50 devices, and a network coverage of ~120 km and 10 months of LoRaWAN protocol development

DagM8 logoDA

Full Stack Engineer

Feb 2018 - Nov 2018 (9 months)

I realized that system instability was an infrastructure bottleneck rather than a coding issue, and leading our transition to microservices slashed manual deployment errors from 15 to 1 per month.
I halted backend development to fully automate our CI/CD pipelines and redesign the data architecture for fault tolerance.

DagM8 logoDA

Founder Engineer

Oct 2016 - Jan 2018 (1 year 3 months)

I realized user churn wasn't a product issue, but our legacy AngularJS frontend was choking on heavy media, and the React/Redux migration boosted rendering performance by 60% in just 2 months. The business was burning acquisition ROI as users suffered through sluggish load times, risking massive platform abandonment.

Instead of patching the old code to meet immediate feature deadlines, I halted n

Better Design logoBD

Front-End Engineer

Aug 2015 - Mar 2016 (7 months)

For a community of elite designers, visual perfection means nothing if the interface stutters; by overhauling our component lifecycle and Socket.io data flow, I drove UI latency down by 60% (dropping load times from 5s to 2s) in just 3 months.

Rejecting the stakeholder push for immediate social features, I prioritized a deep refactor of our React and Redux architecture to guarantee scalable perf

Farmingcode logoFA

Co-Founder

Oct 2013 - May 2015 (1 year 7 months)

Custom software development agency driving growth through modern technology and web positioning.

On 1 of the projects, I noticed that the way the users used the new platform was not the correct way; They were attributing the high operating expenses to the lack of proper software. The project was finished in less than 8 weeks, generating approximately $18,000 USD in revenue. Took over this unfinis

LION SYSTEMS logoLS

Full Stack Engineer

Sep 2012 - Aug 2013 (11 months)

I realized that digitizing a notary wasn't just about document storage but about translating rigid legal workflows into software, and architecting this custom logic reduced transaction processing time from 16 hours to 2 hours.

Instead of rushing a generic CRUD application for a quick win, I delayed the prototype phase to fully map their organizational processes using UML and configure a proprieta

Education

Degrees, certifications, and relevant coursework

AN

Anthropic

Claude Code in Action

Jul 2026

AN

Anthropic

Certificate of completion: Claude 101

Jul 2026

AN

Anthropic

Certificate of completion: Claude code 101

Jun 2026

AN

Anthropic

Certificate of completion: Introduction to agent skills

Jul 2026

PL

Platzi

Frontend Developer- Platzi Master, Information Technology

2014 - 2021

Platzi is the best online education LATAM platform, with a subscription.
Become part 1% of students to complete the Master Program

UA

Universidad Autónoma de Aguascalientes

Computer Software Engineering

2011 - 2015

Participate and be a finalist in the EmprendeUAA 2013 Contest, Teach the Introductory Workshop to Git, in addition to Participating in projects with solid knowledge of mathematical fundamentals and theoreticians of Computer Science, Artificial Intelligence, and Software Engineering with
in which real problems are identified, giving efficient computational solutions to
complex problems, assimilate

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