Open to opportunities

Aleffka Muhammad Ar Rafi

@aleffkamuhammadarraf

Business administration student and CEO blending procurement project management with high-impact digital marketing and content strategy.

Indonesia

Message

What I'm looking for

I’m looking for a fast-paced role where I can lead content strategy and growth while applying structured project thinking from procurement. I want opportunities to collaborate with stakeholders, manage campaigns end-to-end, and keep scaling measurable results.

I’m a Telkom University Business Administration student (Summa Cum Laude, GPA 3.93/4.00) with hands-on procurement experience at Huawei and digital marketing leadership across multiple brands. I’m also a published author with international-journal publications and certifications in digital business and financial management, which sharpen how I think about strategy and execution.

At Huawei, I supported procurement project management by ensuring training workforce slots reached 100% daily, tracking progress weekly, and improving candidate tracking systems to streamline workforce mobilization and documentation. I increased training amounts and maintained 90% accuracy in worker status updates from subcontractors.

In digital roles, I’ve created 100+ graphics as a Social Media Specialist, grew major account followers, and led content planning through fast-paced campaign work. As a CEO, I’ve driven 1.7M+ views, 184K likes, and 29K profile visits from 160+ posts while managing a team, acquiring 40+ clients, and generating IDR 3,000,000+ in revenue through weekly content management and planning.

Experience

Work history, roles, and key accomplishments

Social Media Specialist

Telkom University

May 2024 - Jan 2026 (1 year 8 months)

Created 100+ graphic content pieces and grew the major’s follower count to 721. Increased account reach to 19,000+ SMB Telkom University audiences.

Social Media Management Content Creation Graphic Design Audience Growth Reach Optimization Content Strategy KPI Tracking Brand Promotion

Procurement PM Intern

Huawei

May 2025 - Nov 2025 (6 months)

Managed procurement project execution by maximizing training worker slot utilization to reach 100% daily capacity and documenting weekly progress. Improved training and subcontractor worker status tracking to 90% accuracy and supported candidate tracking system updates to streamline workforce mobilization.

Procurement Procurement Project Management Progress Documentation Candidate Tracking Process Improvement

Content Creator

OBM Creative

Jul 2024 - Aug 2024 (1 month)

Produced 50+ content outputs while managing 5 clients and maintaining delivery consistency. Built reusable design templates to standardize the company’s content workflow.

Content Creation Client Management Graphic Design Templates Creative Production Quality Control Collaboration

KOL Specialist

Bert's Ikan Galau

Jun 2024 - Aug 2024 (2 months)

Generated 6,000+ views from 3 content pieces and created sponsored content for Pocari Sweat, Skin 1004, Realfood, and Isntree. Served as talent for Bert's Ikan Galau as part of ongoing KOL content production.

KOL Marketing Content Creation Audience Engagement Performance Tracking Multi Brand Collaboration Creative Production

Brand Ambassador

Telkom University

Sep 2023 - Apr 2024 (7 months)

Participated in 30+ promotional campaigns generating 1.28M+ views. Conducted talent photoshoots, supported video editing, and delivered monthly content creation for the program.

Brand Promotion Campaign Execution Content Creation Video Editing Audience Engagement Team Coordination

Education

Degrees, certifications, and relevant coursework

London School of Business and Administration

Certificate in Financial Management, Financial Management

2024 -

Earned a certificate in The Credential of Financial Management covering financial accounting, analysis and reporting, corporate finance, investment management, risk management, budgeting and forecasting, and tax planning.

Hanyang University

Certificate (Hanyang Winter International School), Marketing and Microeconomics

2024 - 2025

Grade: B+ (Modern Society and Marketing); C+ (Principles of Microeconomics)

Completed the Hanyang Winter International School, studying Modern Society and Marketing and Principles of Microeconomics. Earned course grades of B+ and C+ respectively.

University of Malaya

Student Exchange Short Program, Multimedia

2024 -

Participated in a University of Malaya student exchange short program with a full-week multimedia course.

Telkom University

Bachelor of Business Administration, Business Administration

2022 - 2026

Grade: Summa Cum Laude (GPA 3.93/4.00)

Activities and societies: President, International Fusion Fest 2024 (10 majors; 100+ students) and student leadership/sponsorship coordination.

Bachelor of Business Administration (International Class) with a GPA of 3.93/4.00 (Summa Cum Laude). Completed coursework in marketing, digital marketing, supply chain, finance, and enterprise analysis, and served as President for International Fusion Fest 2024.