Alana Rocha
@alanarocha
I am a senior iOS-focused engineer with 10+ years building native mobile apps.
What I'm looking for
I am a senior iOS-focused engineer with 10+ years in enterprise environments and eight years building native iOS apps. I design and deliver user-facing features at scale, most recently leading the Control Card project that launched to ~6.8M monthly active users.
I drive architecture and reliability improvements — migrating Thermostat functionality into a unified device architecture, raising test coverage from 20% to 50%, and contributing to a 4.6‑star App Store rating through deep debugging with Bugsnag and root‑cause fixes. I author technical guides, maintain Jira workflows, and partner with Product, UI/UX, and Backend teams to ensure clear ownership and smooth cross-functional delivery.
Earlier, I led mobile engineering at Social Bank where we scaled to over 1.5M accounts, delivered a peer‑to‑peer Social Cash product that enabled R$100M+ in transactions, and cut onboarding from days to minutes with KYC integration. I automate releases with Fastlane and manage app store deployments, and I work comfortably remote across time zones while prioritizing clear documentation to enable efficient team delivery.
Experience
Work history, roles, and key accomplishments
Senior iOS Engineer
Amazon (Ring Organization)
Dec 2020 - May 2025 (4 years 5 months)
Designed and developed the Control Card project which launched to ~6.8M monthly active users and contributed to a 4.6-star App Store rating. Led migrations, increased test coverage from 20% to 50%, and implemented Splunk/Bugsnag monitoring to improve reliability.
Lead Mobile Engineer
Social Bank
Jan 2018 - Jan 2021 (3 years)
Oversaw mobile development and release cycles, delivered the Social Cash P2P lending feature that facilitated over R$100M in transactions, and implemented KYC with IDWall reducing onboarding from 4 days to under 10 minutes.
Senior Mobile Developer
Social Bank
Jan 2017 - Jan 2018 (1 year)
Built the Social Bank app with Swift and Kotlin as part of a team that scaled the platform to over 1.5M personal accounts. Implemented Fastlane automation to reduce release time by ~25% and managed App Store/Play Store submissions.
Software Development Analyst
Cedro Technologies
Jan 2016 - Jan 2017 (1 year)
Implemented backend services in C# with SQL Server for real-time trading applications using the FIX protocol and developed cross-platform mobile apps with Xamarin. Delivered low-latency functionality for trading workflows.
Systems Analyst
Interação Tecnologia
Jan 2014 - Jan 2016 (2 years)
Developed web solutions using Java (EJB/JBoss), AngularJS, and .NET, and contributed to migrating legacy VB6 systems to ASP.NET MVC 5 to modernize core applications.
Education
Degrees, certifications, and relevant coursework
Federal University of Uberlândia
Bachelor of Science in Computer Science, Computer Science
2011 - 2015
Bachelor's Degree in Computer Science from the Federal University of Uberlândia completed from 2011 to 2015.
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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