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Aishwarya Iyer

@aishwaryaiyer

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Ready to elevate your brand? I drive YouTube growth with content, strategy & analytics! 🚀

India

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What I'm looking for

Seeking a remote role that challenges me, allows room for exploration, and lets me drive YouTube growth through strategy, content, and analytics.

I'm Aishwarya Sundararaman, a marketing professional with a PGDM in Marketing, Advertising, and Communications. My journey has taken me from India to the U.S., where I've gained invaluable insights into diverse cultures and consumer behaviors.

With experience managing YouTube content for Rajshri Entertainment, I successfully achieved a 3X growth in subscribers for the Rajshri Tamil channel through data-driven content strategies and effective collaboration with creative teams.

My background includes a Bachelor's in Mass Media and roles that have honed my skills in research, content strategy, and digital marketing.

I have a proven track record of optimizing digital content and engaging audiences through innovative campaigns. I am passionate about leveraging consumer insights and storytelling to enhance brand visibility and drive audience growth.

Experience

Work history, roles, and key accomplishments

YouTube Executive

Rajshri Entertainment Pvt Ltd.

Mar 2021 - Apr 2023 (2 years 1 month)

Managed Rajshri Tamil and Rajshri Food YouTube channels, achieving 3X growth on Rajshri Tamil. Developed data-driven content strategies, handled analytics, and collaborated with teams to enhance content performance.

Content Strategy Data Analysis Social Media Marketing Collaboration Analytics Content Planning

Community Engagement Volunteer

Bay Area Cancer Connections

May 2024 - Nov 2024 (6 months)

Assisted in website content strategy and designed newsletters. Coordinated community engagement events and collaborated with diverse teams.

Content Strategy Event Coordination Team Collaboration Community Engagement Communication Skills

Administrative Volunteer

Samaritan House

Apr 2024 - Sep 2024 (5 months)

Provided administrative support, interacted with clients, and helped create a welcoming environment through team collaboration.

Administrative Support Team Collaboration Communication Skills Organizational Skills

Social Media Intern

DrinkPrime

Oct 2020 - Feb 2021 (4 months)

Researched audience behavior and market insights to shape content. Managed social media campaigns and collaborated with designers for brand differentiation.

Market Research Social Media Management Campaign Planning Content Strategy Marketing Tools Digital Marketing

Jr. Copywriter

Konnekt Digital Media

Nov 2017 - May 2018 (6 months)

Managed Vicco’s digital account, creating ad copy and handling online reputation management. Developed content calendars and conducted competitor research.

Copywriting Digital Marketing ORM Competitor Analysis Campaign Planning Content Creation Team Coordination

Education

Degrees, certifications, and relevant coursework

HMMRA

Post Graduate Diploma in Management, Marketing, Advertising & Communications

2018 - 2020

PGDM in Marketing, Advertising & Communications. After a year in the U.S., I’ve gained new perspectives and valuable experiences across different cultures. From working on YouTube content in India to volunteering, I’ve sharpened my skills in research, content strategy, and collaboration.