Aisha Kumar

I am a Master's in Business Analytics candidate at Hofstra University with an MBA in Marketing & HR and hands-on experience as an AI Content Analyst and Research Analyst. I apply Python, R, SQL, Excel, and BI tools to turn messy data into actionable insights that support smarter business decisions.

My project work includes credit risk analytics, churn prediction, and COVID-19 modeling, where I built predictive models, performed EDA, engineered features, and produced executive-ready Power BI and R visualizations. I emphasize Responsible AI, fairness, and explainability when recommending strategies to reduce risk and improve retention.

In industry roles I improved content-moderation accuracy by 20% using Python and OpenCV and contributed to revenue and awareness gains through market research and analytics, communicating findings to stakeholders with compelling narratives and dashboard-driven insights.