At Wolt, I head the Merchant Analytics & Data Science team, focusing on Merchant Experience, Product & Operations across the platform. My work spans merchant acquisition and onboarding, merchant finances, products, and engagement and growth.
Before this, I led Wolt’s Merchant Analytics & Data Science team on merchant products, operations, and key account management. I also led analytics for Customer, Courier & Rider Support, working closely with Product and Operations.
At Delivery Hero, I led the team providing analytical support, feature experimentation, and discovery for the Location and Home Screen teams. The work focused on brands across APAC, Eastern Europe, and the Nordic countries.
Earlier, at Careem, I analyzed captain performance and incentives, and built a linear regression model to forecast the driver supply needed to meet demand while maintaining marketplace KPIs. At FREE NOW, I supported driver incentive and product work, researched dispatch and routing technologies, and analyzed customer behavior.

