Afzal Arif

• Lead brand and design strategy for tech-based client projects.
• Developed design systems and marketing campaigns increasing user engagement by 30%.
• Managed multiple design requests under tight deadlines while maintaining quality.

• Focused on book cover design, UX/UI, and custom illustrations.
• Collaborated cross-functionally to ensure design consistency across platforms.
• Created marketing material and digital design assets for campaigns.

Worked on creative assets for global clients including logos, brand kits, social media graphics, and book covers.
Specialized in AI-assisted design, hand-drawn illustration, and brand strategy for startups and small businesses.

Delivered 120+ creative assets for global clients including logos, brand kits, social media graphics, and book covers.
Specialized in AI-assisted design, hand-drawn illustration, and brand strategy for startups and small businesses.
Achieved more than 90% client satisfaction through clear communication, unique creative direction, and timely delivery.
Built long-term client relationships.

Grade: 3.4

Specialized in visual communication, branding, UI/UX design, typography, and marketing strategy. Gained hands-on experience in design systems, creative direction, and campaign development.
Developed a capstone project focused on Everloop.design, a subscription-based design agency model.
Honed skills in Adobe Creative Suite, concept development, storytelling, and presentation.

Built foundational knowledge in computer systems, web development (HTML/CSS), and problem-solving.
Developed an early interest in merging technology with creativity, leading to a design-focused career.