At Explicit Communication Limited, I lead end-to-end art direction for DTC and e-commerce brands, building cohesive visual systems across digital, OOH and experiential channels.
My campaign visuals for seasonal activations drove a 50% increase in customer engagement and a 15% boost in brand awareness. Translating brand identities across 10+ channels also produced a 15% lift in lead generation.
At Brand Believers, I directed brand and product launch campaigns that increased campaign performance by 30%, while maintaining design consistency across client deliverables.
Earlier, at TBWA Concept, I designed visual assets for multi-channel campaigns and streamlined creative workflows, reducing campaign turnaround time by 15%. I stay hands-on with Photoshop, Illustrator and Figma while directing and mentoring designers.
