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@ac010

Data & AI Domain Architect at Philip Morris International who launched an enterprise Data Lab, accelerating time-to-market by 40%.

United Arab Emirates

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At Philip Morris International, I established and launched an enterprise Data Lab that enabled 25+ cross-functional teams to prototype AI solutions and accelerated time-to-market by 40%. I shaped it as an environment where business and technical teams could test emerging capabilities and move successful ideas towards adoption.

As Domain Architect for Corporate Websites & CMS, I architected PMI's first AEM Cloud platform, supporting 5+ global websites and reducing deployment time by 40%. I also integrated AEM with Salesforce Marketing Cloud to support a unified, personalised customer journey.

Earlier, I architected responsive VueJS experiences for OnlineFuels.com and led UX design-system implementation across the iHUB platform. At BrandAlley.co.uk, I improved the e-commerce customer journey, reducing checkout abandonment by 15%.

At SportPursuit.com, I implemented an A/B testing framework for 50+ landing-page variants that contributed to a 50% conversion-rate increase. My work spans digital experience, frontend performance, experimentation, data and AI.

Experience

Work history, roles, and key accomplishments

Domain Architect - Data & AI

Philip Morris International

Jan 2024 - Jan 2026 (2 years)

Established and launched an enterprise Data Lab enabling 25+ cross-functional teams to prototype AI solutions, accelerating time-to-market by 40%. Set the Data & AI domain strategy and owned the architecture roadmap, prioritizing AI capabilities and data enablers.

AI Machine Learning GenAI Data Architecture Data Governance Data Observability Anomaly Detection Synthetic Data Data Harmonization Architecture Road Map Stakeholder Management

Domain Architect - Corporate Websites & CMS

Philip Morris International

Jan 2021 - Jan 2023 (2 years)

Architected PMI's first AEM Cloud platform supporting 5+ global websites, reducing deployment time by 40% and enabling 10+ concurrent content editors. Integrated AEM with Salesforce Marketing Cloud to enable a unified, personalised customer journey.

AEM Adobe Experience Manager CMS Salesforce Marketing Cloud Personalization CRM Architecture Frontend Patterns Digital Experience

Technical Architect - Frontend & Performance

Philip Morris International

Jan 2020 - Jan 2021 (1 year)

Architected frontend solutions that reduced page-load time by 40% and improved Core Web Vitals across the website. Provided hands-on technical guidance to improve frontend solution quality and implementation consistency.

Frontend Architecture Performance Optimization Core Web Vitals Web Performance Technical guidance

UX Lead / Frontend Engineer

UK GOV.uk (HMRC) - OnlineFuels.com - iHUB

Jan 2018 - Jan 2020 (2 years)

Architected responsive VueJS frontend experiences for 2M+ monthly OnlineFuels.com users, reducing page-load time by 40%. Established frontend coding standards and a reusable component library, decreasing development cycles by 35%.

Vue.Js Frontend Development UX Design Design Systems Accessibility WCAG 2.1 AA Component Libraries Coding Standards

UX Lead Developer

BrandAlley.co.uk

Jan 2017 - Jan 2018 (1 year)

Led cross-browser UX optimisation across the e-commerce customer journey, reducing checkout abandonment by 15% and increasing revenue per session by 12%. Implemented an accessibility-first design system across 50+ product pages.

UX Optimization Ecommerce Cross Browser Frontend Performance Design Systems Accessibility WCAG 2.1 AA Mentorship

Senior Frontend Developer

SportPursuit.com

Jan 2012 - Jan 2017 (5 years)

Architected and delivered responsive e-commerce frontend experiences serving 2.5M+ monthly users across 5 global markets. Implemented an A/B testing framework supporting 50+ landing-page variants, contributing to a 50% conversion-rate increase.

Frontend Development Ecommerce A B Testing GA4 Enhanced Ecommerce Conversion Rate Optimization Responsive Design Analytics