Open to opportunities

Abhishek Paul

@abhishekpaul1

Message

I’m a senior multimedia content specialist blending creativity with data-driven growth.

India

Message

What I'm looking for

I’m seeking a fun, fast-paced company that values creativity, caffeine, and Ctrl+Z—roles in content strategy, notifications/CRM, and growth where I can write, optimise, and experiment with AI and data.

I hold a PGDM in Marketing & International Business and combine creative writing, surgical editing, and spreadsheet fluency to deliver content that converts. I use AI tools, SEO research, and performance metrics to craft platform-first narratives that drive engagement.

As a Senior Associate (SPOC) for notification ecosystems, I owned end-to-end content ops, led a revenue-generating unit, built SOPs, and trained teams in moderation and taxonomy. I seek roles where creativity, rapid iteration, and measurable impact meet.

Experience

Work history, roles, and key accomplishments

Senior Associate - Notifications

JOSH

May 2021 - Jul 2025 (4 years 2 months)

Owned end-to-end content ops for the English push ecosystem, ideating, writing and QA-ing platform-first copies to optimize CTR and conversion metrics. Led the revenue-generating 'Dream Call' unit and coordinated with Product, Design and CRM to align tone, timing and user journeys.

Push Notifications Copywriting CTR Optimization QA Data Analysis CRM Content Strategy Team Leadership

Content Audit & Moderation Team Lead

SHAREit

May 2019 - Aug 2020 (1 year 3 months)

Promoted to Team Lead within 10 months and managed 20+ auditors across vendors to audit and categorize short-form video content while ensuring policy alignment and cultural sensitivity. Trained staff on keyword systems and streamlined taxonomy and QA processes to improve content discovery and platform quality.

Content Moderation Team Management Taxonomies Training QA Keyword Systems

Content Writer & Marketer

Woovly

Jun 2017 - Sep 2017 (3 months)

Created SEO-optimized website and campaign copy to boost organic reach and conversion, and wrote high-converting ad, email and social content aligned with performance KPIs. Collaborated with influencers and curated creator-led content to support early user acquisition.

Content Writing SEO Copywriting Social Media

Marketing Intern

Delhivery

Aug 2016 - Sep 2016 (1 month)

Managed vendor relations and resolved retailer complaints to ensure SLA-driven delivery and operational efficiency. Cleaned and maintained retailer/distributor databases and supported B2B cold-calling campaigns for Reckitt Benckiser product outreach.

Vendor Management Data Hygiene Cold Calling Database Management Operations

Marketing & HR Intern

Frinter

May 2016 - Jul 2016 (2 months)

Created and managed social media content and led on-ground brand activation for India's first automated printing kiosk at NIFT to drive adoption. Supported daily station operations and end-to-end recruitment tasks to streamline campus campaigns and internal hiring.

Social Media Event Marketing Recruitment Operations

CSR Intern

SSWO

Dec 2015 - Jan 2016 (1 month)

Collected and mobilized donations for medical aid initiatives and secured Google Ad Grants to increase the NGO's digital visibility. Analyzed health camp data and supported awareness drives on the RTI Act.

Community Outreach Campaign Management Fundraising Data Analysis