Abhinav singh Rawat

Lead end-to-end AI creative direction for video and static advertising campaigns across Meta platforms and WhatsApp Broadcast for multiple brands, from concept development through final execution. Write and refine prompts to direct camera angles, shot composition, lighting, and cinematic mood for AI-generated content.

Created AI-generated video content for Instagram promotions, translating brand goals into engaging short-form visual narratives. Used AI video and creative tools to accelerate production timelines while maintaining consistent, on-brand aesthetic.

Produced AI-driven video content for Instagram promotions, supporting product launches and brand storytelling. Collaborated directly with the brand to conceptualize, script, and generate visual content optimized for social engagement.

Contributed to UI/UX and visual content design for an e-commerce clothing application, improving user flows. Developed wireframes, interactive prototypes, and high-fidelity UI screens using AI-assisted tools.

Designed and prototyped a Personal Finance Management App, translating complex financial data into clear, engaging visual content and dashboards. Conducted research, usability testing, and iterative design cycles for diverse users.

Pursuing a Bachelor of Fine Arts in Animation, expected to graduate in 2026.

Completed senior secondary education in 2022.