Abhas Mathur
@abhasmathur
SEO-focused content writer and strategist with 7+ years crafting long-form, high-impact content.
IndiaWhat I'm looking for
I am a content writer with 7+ years of experience specialising in long-form blogs, SEO-driven content, and content strategy. I consistently deliver high-quality, brand-aligned copy, often in long-form (3,000 words) — and improve discoverability through keyword research, competitor analysis, and on-page SEO techniques using tools like Ahrefs.
Beyond writing, I actively edit and optimise existing content, onboard and mentor new writers, supervise freelance deliveries, and collaborate with stakeholders to ensure content aligns with overall business positioning.
I also leverage AI-powered tools to streamline research, enhance creativity, and scale content production while maintaining originality and depth. Recently, I’ve been focusing on decoding Generative Engine Optimisation (GEO) to ensure content remains discoverable and impactful in the evolving AI-driven search landscape.
I’m looking for roles that allow me to combine hands-on writing with content strategy, enabling me to enhance content performance while maintaining a user-centric focus.
Experience
Work history, roles, and key accomplishments
SIProduce long-form SEO-focused blogs (~3,000 words) on customer review management and social media marketing, leveraging Ahrefs and competitor research to improve SERP positioning and on-page discoverability.
Content Writer
Tntra Innovation Ecosystem
Jun 2022 - Mar 2024 (1 year 9 months)
Authored technical blogs and social content on AI and software topics, supervised freelance writers, ideated SEO-driven topics, and managed podcast editing and promotional collateral to align content with business positioning.
Content Writer
Independent Projects
Oct 2020 - Jun 2022 (1 year 8 months)
Delivered blogs, social posts, and website copy (terms, product descriptions) for multiple brands across industries, focusing on SEO and brand-aligned messaging.
Analyst
Deloitte Support Services India Pvt. Ltd.
Jun 2017 - Jul 2020 (3 years 1 month)
Optimized and formalized 100+ content items monthly, acted as SPOC for function-level allocations and deliveries, and coordinated global stakeholders to ensure timely project completion and client satisfaction.
Education
Degrees, certifications, and relevant coursework
Unknown Institution (PG Certification in Digital Marketing and Communication)
Postgraduate Certification, Digital Marketing and Communication
2020 - 2021
Completed a Postgraduate certification covering fundamentals of marketing, digital marketing metrics and channels, content strategy, social media marketing, and SEO.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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