Abdullahi Afolabi

Performed competitor analysis to identify strategic design gaps, which informed the redesign of a pet salon website with a stronger value proposition and improved user flow. Created and presented moodboards and competitive insights in a clear, client-friendly format, making it easier for stakeholders to understand and align with the design direction.

Designed the startup's landing page, which featured a high-converting waitlist section that attracted over 2.8K followers on X. Created and maintained a scalable design system, significantly accelerating design delivery and promoting UI consistency across the product.

Designed e-commerce static landing pages, transforming clients' ideas into user-friendly solutions, resulting in a 20% increase in user engagement. Led user research as the sole designer, collaborating with four developers while receiving constructive feedback to refine designs.

Designed 10 web pages, dashboards and custom product presentation achieving an 80% client satisfaction rate through tailored digital solution. Collaborated with the graphic design team to create social media flyers, increasing user engagement by 50%.

Grade: Second Class Upper (4.18 / 5.0)

Studied Biological Science at Ahmadu Bello University, earning a Second Class Upper with a grade of 4.18 out of 5.0. This academic background provided a strong foundation in scientific principles and analytical thinking.