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Abdelkader AouribiAA
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Abdelkader Aouribi

@abdelkaderaouribi

Communications specialist at CTN who drove 700,000+ organic views in 15 days.

Morocco
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At the 3rd International Conference on Communication and Digital Transformation (CTN), I managed the conference’s digital activities and social media communication in October 2026. My promotional campaign generated 700,000+ organic views in 15 days, reactivating a page that had been inactive for over a year.

At MCC Partners (Morocco China Connect), I led communication strategy for a new international trade brand across two international markets. I produced institutional materials and coordinated content production, while overseeing the brand’s visual identity across its website, social channels, and external materials.

My work has also spanned hospitality, academia, events, and international relations. At Louvre Hotels Group, I developed an Instagram template and content framework that was adopted by other affiliated hotels; at the Erasmus+ International Office, Politehnica University of Bucharest, I developed communication plans and coordinated event communications.

Experience

Work history, roles, and key accomplishments

LG

Communications Specialist

Louvre Hotels Group

Feb 2025 - Apr 2025 (2 months)

Managed communication strategy and drafted social media content for a major European hospitality group. Developed an Instagram communication template that was adopted by other affiliated hotels.

AP

Press Communications Specialist

Aston Martin Event – Paris Fashion Air x Aston Martin PFW

Mar 2025 - Mar 2025 (0 months)

Managed press relations and media coverage for a high-profile international fashion event during Paris Fashion Week. Coordinated on-site communication and media logistics for international press.

EB

PR & Communications Specialist

Erasmus+ International Office, Politehnica University of Buc

Oct 2024 - Feb 2025 (4 months)

Developed and implemented the office's communication plan and digital strategy, coordinating event communication for international conferences. Represented the university at international and diplomatic events.

EB

Conference Event Coordinator

Erasmus+ International Office, Politehnica University of Buc

Oct 2024 - Nov 2024 (1 month)

Organised and hosted an international event bringing together five partner universities, leading all communication efforts. Secured coverage in the Romanian press.

SA

Event Communications Specialist

SIN Africa

Aug 2024 - Oct 2024 (2 months)

Created visual content and managed digital communication for the 2nd SIN Africa Summit, contributing to event visibility for international delegates. Generated significant reach, including features on a LinkedIn page with 40,000+ followers.

AH

Marketing Communications Specialist

Atlas Hospitality Morocco, Terminus City Center Hotel

Aug 2024 - Sep 2024 (1 month)

Completed an internship at a five-star hotel, responsible for planning and executing the hotel's social media marketing strategy. Created engaging content and conducted analysis of social media presence.

CC

Digital Communications Strategist

CTN International Conference

Feb 2024 - May 2024 (3 months)

Developed and executed digital communication strategies for an academic conference across two editions, generating extensive media coverage. Led the event's communication team and served on its management committee.

NC

Community Manager

NASA Space Apps Challenge

Aug 2023 - Oct 2023 (2 months)

Served as Community Manager for the NASA Space Apps Challenge, spearheading strategic inbound marketing initiatives on Instagram. Created engaging content and fostered community interaction across platforms.

BR

Affiliate Marketing Specialist

Brandbassador

Jan 2020 - Jan 2022 (2 years)

Collaborated with multiple international brands, supporting e-commerce campaigns and driving traffic to their websites. Promoted products and drove audience growth through targeted digital campaigns.

Education

Degrees, certifications, and relevant coursework

MU

Mohammed First University

Ph.D., Global Brand Strategy and Business Communication

2025 -

Pursuing a Ph.D. in Global Brand Strategy and Business Communication, ongoing since October 2025.

MU

Mohammed First University

Master's, Communication & Digital Transformation

2023 - 2025

Master's degree in Communication & Digital Transformation from October 2023 to July 2025.

PB

Politehnica University of Bucharest

Erasmus+ Exchange, Journalism, PR and Communication Sciences

2024 - 2025

Erasmus+ exchange program in Journalism, PR and Communication Sciences from October 2024 to February 2025.

MU

Mohammed First University

Bachelor's, English Studies (American/British Media and Literature)

2019 - 2022

Bachelor's degree in English Studies with focus on American/British Media and Literature from June 2019 to June 2022.

ME

Meta

Certification, Social Media Marketing

Certification in Social Media Marketing from Meta, completed in November 2022.

ME

Meta

Certification, Marketing Analytics

Certification in Marketing Analytics Foundation from Meta, completed in September 2024.

GS

Google Digital Academy (Skillshop)

Certification, Digital Marketing

Certification in The Fundamentals of Digital Marketing from Google Digital Academy, completed in October 2022.

UU

University of Illinois Urbana-Champaign

Certification, Marketing

Certification in Marketing in a Digital World from the University of Illinois Urbana-Champaign, completed in December 2022.

IU

IE University

Certification, Marketing

Certification in Marketing Mix Implementation Capstone from IE University, completed in August 2025.

HP

Human Rights Education for Youth (HEY) Programme

Online Training Course, Media and Information Literacy

Online training course on Media and Information Literacy, co-funded by the European Union and the Council of Europe, completed in March 2026.

TT

TEFL Professional Institute, TeacherRecord

Certification, Teaching English as a Foreign Language

Grade: Distinction

120-Hour International TEFL Certification, all 13 modules completed with Distinction, completed in November 2025.

UL

University of London

Certification, Global Diplomacy

Certification in Global Diplomacy: The United Nations in the World from the University of London, completed in August 2025.

KG

KW Group

Certification, Real Estate

Certification in Principles of Real Estate from KW Group, completed in September 2024.

IB

IBM

Certification, Product Management

Certification in Product Management from IBM, completed in August 2024.

GS

Google Digital Academy (Skillshop)

Certification, Project Management

Certification in Foundations of Project Management from Google Digital Academy, completed in December 2022.

Tech stack

Software and tools used professionally

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