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aashna UserAU
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aashna User

@aashnauser

I design user-centred digital experiences through research, information architecture, wireframing, and usability testing.

India
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What I'm looking for

I'm seeking an entry-level to early-career role in UX or design research where I can contribute research-led design, wireframing, information architecture, and usability testing to meaningful products.

I'm currently designing UX for live client products at an award-winning UX agency, where I've redesigned a company website, improved task completion by 8%, and reduced support queries by 3%. I've also mapped information architecture for a hackathon platform and designed document-management workflows across 10 user roles.

My MA in Interaction Design from the University of the Arts London informs a research-led approach to interaction design. From a sensory Jenga installation for anxiety management to an Ars Electronica-selected speculative film, I enjoy translating complex questions about people, technology, and behaviour into thoughtful experiences.

Experience

Work history, roles, and key accomplishments

The LEGO Group logoTG

Sales Associate

Feb 2024 - Sep 2025 (1 year 7 months)

Supported promotional campaigns and managed inventory and merchandising across 50+ product themes and 1,000+ SKUs, maintaining alignment with brand and marketing strategy.

OS

UI UX Designer and Researcher

Origin UI/UX Studio

Jun 2021 - Oct 2021 (4 months)

Performed competitive analysis across 6 competitors and authored blog content on UX trends to support client innovation strategies.

Education

Degrees, certifications, and relevant coursework

University of the Arts London logoUL

University of the Arts London

Master of Arts, Interaction Design

2022 - 2023

Grade: Merit

MA in Interaction Design from the University of the Arts London, with a grade of Merit.

Srishti Institute of Art, Design and Technology logoST

Srishti Institute of Art, Design and Technology

Bachelor of Design, Creative and Applied Computation

2018 - 2022

Grade: Rank B

Bachelor of Design in Creative and Applied Computation, with a grade of Rank B.

Tech stack

Software and tools used professionally

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