Open to opportunities

Aarya Desai

@aaryadesai

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Data-driven Business Analyst skilled in market research, Power BI, and Python, turning data into strategic insights.

India

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What I'm looking for

I seek roles where I can apply data analysis and market research to influence strategy, work cross-functionally, and build dashboards and models that drive measurable growth.

I am a detail-oriented Business Analyst with a B.Tech in Computer Science (AI) from NMIMS University and hands-on experience across market research, analytics, and product discovery.

At Mountain Monk Consulting and previous roles, I delivered market research, competitive analysis, and investor-ready feasibility reports, and implemented Business Model Canvas and Value Proposition Design frameworks to sharpen client strategy.

I have built technical projects — including a driver drowsiness computer-vision system and an ML sign-language translator — demonstrating practical skills in Python, TensorFlow, OpenCV, Flask and dashboard integration.

I combine technical fluency with stakeholder communication and product thinking to convert insights into measurable outcomes, improving engagement, outreach effectiveness, and operational clarity.

Experience

Work history, roles, and key accomplishments

Current

Business Analyst

Current

Mountain Monk Consulting

Jul 2025 - Present (4 months)

Delivered data-backed market research and competitive analysis to support strategic decisions and investor readiness; designed Business Model Canvas and Value Proposition frameworks to identify profitable segments and scalable structures.

Market Research Business Model Canvas Value Proposition Power BI Python Data Visualization

Market Researcher

Aum Electric Engineering Pvt. Ltd.

Apr 2025 - Jul 2025 (3 months)

Conducted market segmentation and competitor benchmarking to refine product positioning and guided rebranding efforts that improved client outreach effectiveness by 15%.

Market Segmentation Competitive Benchmarking Data Analysis Power BI Excel Digital Design Canva

Scriptwriter

MadLads Studios

Aug 2023 - Apr 2025 (1 year 8 months)

Researched audience data and scripted 25+ digital campaigns, increasing listener retention by 18% and improving content engagement by 20% through data-informed creative briefs.

Audience Research Content Strategy Canva Figma Analytics

Web Developer Intern

Easocare

Jul 2023 - Dec 2023 (5 months)

Collaborated with cross-functional teams to enhance user journeys and optimize UX, improving site load time by 25% and integrating user behavior insights into design decisions.

Web Development Performance Tuning Git Flask HTML CSS Collaboration

Business Analyst (Intern)

Avinashi Group of Companies

Dec 2021 - Jul 2022 (7 months)

Gathered business requirements and translated them into technical specifications and PRDs, improving project planning accuracy by 12% through structured reporting and requirements gathering.

Requirements Gathering Reporting Excel Analytical Thinking

Education

Degrees, certifications, and relevant coursework

NMIMS University (MPSTME)

Bachelor of Technology, Computer Science (Artificial Intelligence)

2020 - 2024

Grade: CGPA: 3.0/4.0

Activities and societies: Projects: Driver Drowsiness Detection (OpenCV, Keras); ML-based Sign Language Model (TensorFlow, Flask).

Completed a Bachelor of Technology in Computer Science (Artificial Intelligence) with a CGPA of 3.0/4.0, focusing on AI, machine learning, and practical projects in computer vision and sign-language translation.