Looking for a job

Aaron Reilly

@aaronreilly

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Founder and Creative Director at back of house. building websites and AI-assisted content for independent hospitality.

Portugal

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What I'm looking for

I'm open to freelance and contract work in AI-assisted content, creative production and workflow design.

At back of house. (BOH.digital), I run a Lisbon studio building websites, brand identities, social content and search/AI visibility for independent hospitality. I also built the studio’s AI-powered client-acquisition engine, which researches and scores leads, creates branded audit PDFs and drafts outreach.

For Aguarela, I led the kitchen from pre-opening through live service, covering the menu, costing, sourcing and team. At Almina, I launched the restaurant as part of the opening team, selecting equipment, designing the kitchen layout and setting up cost tracking.

Before hospitality, I spent 13 years in aerospace engineering, progressing from the machine shop floor to process engineering and shift management at RLC Callender. I now use AI in production for image and video generation, short-form storytelling and workflow design, and I’m open to freelance and contract work in AI-assisted content, creative production and workflow design.

Experience

Work history, roles, and key accomplishments

Current

Founder & Creative Director

Current

Back of House

Sep 2026 - Present (1 month)

Founded and runs a digital studio for independent hospitality, building websites, brand identity, and social and AI visibility. Developed AI agent workflows for lead research, audits, and outreach.

AI assisted content Video Generation Image Generation Agentic Workflows SEO GEO Schema llms.txt Implementation Web Design Netlify Brand Identity Copywriting Social Media Strategy Instagram Prompt Design Outreach automation

Head Chef

Aguarela

Apr 2026 - Jun 2026 (2 months)

Led the kitchen at a Middle Eastern–Portuguese sharing-plates opening, from pre-opening build to live service, including menu, costing, sourcing, and team management.

Menu Development Costing Sourcing Team Leadership Kitchen operations

Head Chef (Opening Team)

Almina

Jul 2025 - Mar 2026 (8 months)

Launched the restaurant, choosing equipment, designing kitchen layout, and building supplier networks from scratch. Set up data-driven cost tracking for COGS and menu pricing.

Restaurant Openings Kitchen Design Supplier Management Cost Tracking COGS Menu Costing

Sous Chef

Parra Wine Bistro and Garrincha

Feb 2024 - Jun 2025 (1 year 4 months)

Ran daily kitchen operations, quality control during service, and inventory rotation in high-turnover kitchens.

Kitchen operations Quality Control Inventory Management

Co-Owner, Manager & Head Chef

Barzinho

Oct 2023 - Oct 2024 (1 year)

Launched and ran a bar-restaurant with full P&L responsibility, including menus, staffing, budget, suppliers, and guest experience.

P&L management Menu Development Staffing Budgeting Supplier Management Guest Experience

Kitchen Manager

Salty Pelican

Aug 2022 - Aug 2023 (1 year)

Led kitchen operations in Portugal and Sri Lanka, creating seasonal, locally inspired menus.

Kitchen Management Menu Creation Seasonal Cooking

Machinist / Process Engineer / Shift Manager

RLC Callender

Jan 2012 - Jan 2020 (8 years)

Joined on the machine shop floor and was promoted twice in eight years. As Process Engineer, improved machining processes for aerospace components. As Shift Manager, ran production, people, and output across a shift.

Machining Process Improvement Production Management Shift Management Aerospace Components

Engineering Apprentice / Engineer

Fort Vale Engineering

Jan 2006 - Jan 2012 (6 years)

Served a full engineering apprenticeship and completed an HND in Engineering. Stayed on for five years after qualifying, working on quality control and production for aerospace components.

Engineering Quality Control Production Aerospace Components