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aaditya varu

@aadityavaru

Content Marketing & Campaign Designer at peopleHum, creating 170+ blogs and growing monthly content page views to 1.70M.

India

Message

At peopleHum, I lead copywriting and content strategy across web and social. I’ve created 150+ social media taglines, 170+ blogs, and 30+ newsletters, while growing monthly content page views from 1.51M to 1.70M.

I wrote and launched go-to-market campaigns for Pirevenue and the Interview Question Generator and Gratuity Calculator tools. I was also part of the team that built an in-house CMS and campaign management tool, helping shape content operations workflows.

Previously, I edited more than 2,000 sports articles at EssentiallySports and authored NBA and WNBA stories, including “Does NBA Subsidize WNBA?,” which reached 1 million+ reads. I’ve also built interactive e-learning modules at Letstute and conducted and analyzed interviews for MigrationRhythms at Peace Research Institute Oslo (PRIO).

Experience

Work history, roles, and key accomplishments

Current

Content Marketing & Campaign Designer

Current

peopleHum

Dec 2025 - Present (9 months)

Lead copywriting and content strategy across web and social, creating 150+ social media taglines, 170+ blogs, and 30+ newsletters. Grew monthly page views from 1.51M to 1.70M and active users from 948K to 1.13M on content pages.

Copywriting Content Strategy Social Media Marketing Campaign Management SEO Google Analytics Generative AI tools Visual Studio Code

Associate Editor

EssentiallySports

May 2025 - Nov 2025 (6 months)

Edited 2,000+ sports articles across Baseball, Basketball, MMA, Wrestling, Boxing and American Football, applying SEO best practices while maintaining accuracy and editorial consistency. Authored 13 original articles on the NBA and WNBA and mentored a team of writers.

Editing SEO Sports Writing Mentorship Content Management

E-Learning Developer

Letstute

Nov 2024 - Apr 2025 (5 months)

Built 10+ interactive e-learning modules on Articulate Storyline 360 for clients including Tata Steel, Hero MotoCorp, and TVS. Turned technical training material into engaging, easy-to-follow content for a general audience.

Articulate Storyline E Learning Development Instructional Design Content Creation

Research Assistant

Peace Research Institute Oslo (PRIO)

Jun 2024 - Dec 2024 (6 months)

Conducted qualitative, first-hand interviews across Mumbai for MigrationRhythms, studying upward social mobility among the city's middle class. Analysed interview findings to identify patterns in career, migration, and social trajectories shaping urban middle-class growth.

Qualitative Research Interviewing Data Analysis Social Research