7 Promotions Director Job Description Templates and Examples

Promotions Directors oversee the planning and execution of promotional campaigns to enhance brand visibility and drive engagement. They collaborate with marketing, sales, and creative teams to develop strategies that align with business goals. Entry-level roles focus on coordinating and supporting promotional activities, while senior roles involve leading teams, managing budgets, and shaping the overall promotional strategy.

1. Promotions Coordinator Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a proactive Promotions Coordinator to join our marketing team. In this fully remote position, you will play a crucial role in the planning, execution, and analysis of promotional campaigns aimed at driving brand awareness and customer engagement. You will work closely with cross-functional teams to ensure that all promotions are aligned with our strategic goals.

Responsibilities

  • Coordinate and execute promotional campaigns across multiple channels, including digital, social media, and email marketing
  • Collaborate with creative teams to develop engaging promotional materials and content
  • Monitor campaign performance and provide insights to optimize future promotions
  • Manage timelines and budgets to ensure campaigns are delivered on schedule and within budget
  • Conduct market research to identify trends and opportunities for promotional strategies
  • Assist in developing reporting mechanisms to track promotional effectiveness and ROI

Required and Preferred Qualifications

Required:

  • 2+ years of experience in marketing coordination, promotions, or related field
  • Strong understanding of marketing principles and consumer behavior
  • Proficient in project management tools and marketing software
  • Excellent organization and communication skills, both written and verbal

Preferred:

  • Experience with social media marketing and digital advertising platforms
  • Familiarity with analytics tools to measure campaign performance
  • Proven ability to work collaboratively in a remote team environment

Technical Skills and Relevant Technologies

  • Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint
  • Experience with marketing automation tools (e.g., HubSpot, Mailchimp)
  • Basic knowledge of graphic design software (e.g., Adobe Creative Suite) is a plus

Soft Skills and Cultural Fit

  • Strong attention to detail and ability to manage multiple projects simultaneously
  • Proactive mindset with a willingness to learn and adapt
  • Effective problem-solving skills and a results-driven approach
  • Positive attitude and enthusiasm for promoting brand initiatives

Benefits and Perks

Salary: [$SALARY_RANGE]

Full-time offers include:

  • Flexible work schedule
  • Health, dental, and vision insurance
  • Generous paid time off and holidays
  • Professional development opportunities

Equal Opportunity Statement

[$COMPANY_NAME] is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law.

Location

This is a fully remote position.

2. Promotions Specialist Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a detail-oriented and creative Promotions Specialist to join our marketing team. This role is essential in developing, executing, and optimizing promotional strategies that drive customer engagement and brand loyalty across various channels. You will leverage data-driven insights to create compelling campaigns that resonate with our target audience and enhance our overall marketing initiatives.

Responsibilities

  • Design and implement innovative promotional campaigns across digital and traditional media channels.
  • Analyze market trends and customer insights to inform campaign strategies and optimize promotional effectiveness.
  • Collaborate with cross-functional teams, including creative, product, and sales, to ensure cohesive messaging and branding.
  • Manage promotional budgets and track campaign performance metrics to ensure alignment with business objectives.
  • Conduct regular reviews of promotional activities and recommend improvements based on performance analysis.
  • Utilize A/B testing methodologies to evaluate the effectiveness of different promotional tactics and refine approaches accordingly.
  • Stay updated on industry best practices and emerging marketing trends to continuously enhance promotional strategies.

Required and Preferred Qualifications

Required:

  • 3+ years of experience in marketing or promotions, preferably within a fast-paced environment.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Proven experience in managing promotional campaigns from conception to execution.
  • Excellent communication and interpersonal skills, with a collaborative mindset.

Preferred:

  • Experience with digital marketing tools and platforms, including social media advertising and email marketing.
  • Familiarity with CRM systems and marketing automation tools.
  • Knowledge of SEO and SEM strategies to enhance promotional reach.

Technical Skills and Relevant Technologies

  • Proficiency in data analysis tools such as Google Analytics or similar.
  • Experience with project management software to track campaign progress and timelines.
  • Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.

Soft Skills and Cultural Fit

  • Creative thinker with a passion for marketing and promotions.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Adaptable and open to feedback, with a proactive approach to problem-solving.
  • Ability to thrive in a fully remote work environment and maintain effective communication with team members.

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

In addition to a competitive salary, we offer:

  • Flexible work hours and a fully remote work environment.
  • Comprehensive health benefits, including medical, dental, and vision coverage.
  • Generous paid time off and holiday policies.
  • Professional development opportunities and learning stipends.
  • Wellness programs to support your physical and mental health.

Equal Opportunity Statement

[$COMPANY_NAME] is committed to fostering an inclusive and diverse workplace. We are proud to be an Equal Opportunity Employer and welcome applicants from all backgrounds, experiences, and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, disability, or any other characteristic protected by applicable law.

Location

This is a fully remote position.

We encourage applicants from all backgrounds to apply, even if they don't meet every single qualification listed. Your unique experiences and perspectives could be just what we need!

3. Promotions Manager Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for a highly motivated Promotions Manager to join [$COMPANY_NAME]. In this strategic role, you will be responsible for developing and executing innovative promotional campaigns that resonate with our audience, drive engagement, and increase brand visibility across multiple channels. This position requires a blend of creative vision and analytical expertise to optimize promotional strategies and ensure alignment with our overall marketing objectives.

Responsibilities

  • Lead the creation and execution of comprehensive promotional strategies, ensuring alignment with brand goals and target audience insights.
  • Analyze market trends and consumer behavior to identify new promotional opportunities that drive engagement and revenue growth.
  • Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure cohesive campaign execution.
  • Manage promotional budgets, ensuring efficient allocation of resources and maximizing return on investment.
  • Conduct performance analysis of promotional activities, utilizing data-driven insights to refine strategies and optimize future campaigns.
  • Oversee the development of promotional materials, ensuring they are on-brand, impactful, and effectively communicate value propositions.
  • Foster relationships with external partners and vendors to enhance promotional reach and effectiveness.

Required and Preferred Qualifications

Required:

  • 5+ years of experience in promotions, marketing, or related fields, with a proven track record of successful campaign management.
  • Strong analytical skills, with the ability to interpret data and make informed decisions.
  • Exceptional project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
  • Excellent communication and interpersonal skills, with a demonstrated ability to collaborate effectively across teams.

Preferred:

  • Experience in the [specific industry] sector.
  • Familiarity with digital marketing tools and social media platforms.
  • Proficiency in using analytics tools to measure campaign performance.

Technical Skills and Relevant Technologies

  • Strong knowledge of promotional strategies and marketing principles.
  • Experience with marketing automation tools and CRM software.
  • Proficient in Microsoft Office Suite, particularly Excel for data analysis.

Soft Skills and Cultural Fit

  • Creative thinker with a passion for developing innovative promotional concepts.
  • Detail-oriented with a strong focus on quality and results.
  • Ability to thrive in a fast-paced, dynamic environment while maintaining a positive attitude.
  • Strong team player who values collaboration and feedback.

Benefits and Perks

At [$COMPANY_NAME], we offer a competitive salary and comprehensive benefits package that includes:

  • Annual salary range: [$SALARY_RANGE]
  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Generous paid time off and holiday schedule
  • Professional development opportunities and training

Equal Opportunity Statement

[$COMPANY_NAME] is committed to creating a diverse and inclusive workplace and is proud to be an Equal Opportunity Employer. We welcome applicants from all backgrounds and experiences to apply, and we will consider all qualified applicants without regard to race, color, religion, gender, national origin, age, disability, veteran status, sexual orientation, or any other basis protected by applicable law.

Location

This is a hybrid position, requiring successful candidates to work from the office at least 3 days a week, while enjoying the flexibility of remote work on other days.

4. Senior Promotions Manager Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a highly skilled Senior Promotions Manager to lead our promotional strategy and execution at [$COMPANY_NAME]. This role is critical in driving customer engagement and revenue growth through innovative promotional campaigns and collaborative cross-functional initiatives. As a Senior Promotions Manager, you will leverage data-driven insights to develop, implement, and optimize promotional activities across multiple channels, ensuring alignment with our brand values and business objectives.

Responsibilities

  • Develop and execute comprehensive promotional strategies that align with overall marketing objectives, driving customer acquisition and retention.
  • Lead cross-functional teams to design, implement, and evaluate promotional campaigns, ensuring timely execution and adherence to budget.
  • Utilize data analytics to assess promotional performance, generating insights that inform future strategies and optimize ROI.
  • Collaborate closely with product, sales, and analytics teams to ensure promotional initiatives are aligned with product launches and market demands.
  • Monitor industry trends and competitive landscape to identify new promotional opportunities and best practices.
  • Mentor and guide junior team members, fostering a culture of creativity, accountability, and continuous improvement.

Required and Preferred Qualifications

Required:

  • 5+ years of experience in promotions, marketing, or a related field, with a proven track record of developing and executing successful promotional strategies.
  • Strong analytical skills with experience in data-driven decision making and performance measurement.
  • Excellent project management skills, with a keen ability to manage multiple projects simultaneously and meet deadlines.
  • Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.

Preferred:

  • Experience in a consumer goods or e-commerce environment, with a focus on digital marketing channels.
  • Proficiency in marketing automation tools and analytics platforms (e.g., Google Analytics, Tableau, or similar).
  • Familiarity with A/B testing methodologies and promotional effectiveness measurement.

Technical Skills and Relevant Technologies

  • Deep understanding of promotional strategy development and execution.
  • Proficient in digital marketing channels, including social media, email, and display advertising.
  • Experience with customer segmentation and targeting methodologies.

Soft Skills and Cultural Fit

  • Strong leadership capabilities with a collaborative approach to working with cross-functional teams.
  • Creative thinker with a passion for developing innovative promotional concepts.
  • Ability to thrive in a fast-paced, dynamic environment while maintaining a focus on results.
  • Emotional intelligence and the ability to relate to diverse teams and audiences.

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

  • Equity options
  • Comprehensive health benefits (medical, dental, vision)
  • Retirement savings plans with company match
  • Flexible work arrangements with a hybrid model
  • Generous paid time off and wellness programs

Equal Opportunity Statement

[$COMPANY_NAME] is committed to building a diverse and inclusive workforce. We are proud to be an Equal Opportunity Employer and encourage applicants from all backgrounds to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other basis protected by applicable law.

Location

This role requires successful candidates to work from the office at least 3 days a week in [$COMPANY_LOCATION].

5. Promotions Director Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a strategic and innovative Promotions Director to lead our promotional campaigns and elevate our brand presence across various media. This role is pivotal in crafting compelling narratives that resonate with our audience, driving engagement and conversion through well-executed promotional strategies.

Responsibilities

  • Develop and execute comprehensive promotional strategies that align with the overall marketing objectives of [$COMPANY_NAME]
  • Lead cross-functional teams to design, implement, and evaluate promotional campaigns across digital, print, and broadcast channels
  • Analyze market trends and audience insights to inform promotional tactics and maximize reach
  • Establish and maintain relationships with key partners, vendors, and media outlets to enhance the visibility of promotional initiatives
  • Monitor campaign performance metrics to assess effectiveness and identify areas for improvement
  • Manage budget allocations for promotional activities, ensuring optimal investment and return on marketing spend
  • Mentor and develop team members, fostering a collaborative environment focused on achieving results

Required and Preferred Qualifications

Required:

  • 5+ years of experience in promotions, marketing, or a related field with a proven track record of successful campaigns
  • Strong analytical skills, with the ability to interpret data and apply insights to promotional strategies
  • Excellent written and verbal communication skills, with experience in crafting persuasive marketing content
  • Experience managing cross-functional teams and projects in a fast-paced environment

Preferred:

  • Experience in brand management, public relations, or digital marketing
  • Familiarity with marketing automation tools and CRM systems
  • Proven ability to think creatively and innovatively to drive audience engagement

Technical Skills and Relevant Technologies

  • Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) to measure and optimize campaign performance
  • Experience with social media marketing and platforms, including Facebook, Instagram, Twitter, and LinkedIn
  • Familiarity with content management systems (CMS) and digital marketing tools (e.g., HubSpot, Mailchimp)

Soft Skills and Cultural Fit

  • Strong leadership qualities, with a collaborative and inclusive approach to team dynamics
  • Exceptional organizational skills and attention to detail
  • Ability to thrive in a dynamic environment and adapt to changing priorities
  • A passion for creativity and innovation in marketing

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous paid time off and holiday schedule
  • Professional development opportunities and training
  • Flexible work arrangements to support work-life balance

Equal Opportunity Statement

[$COMPANY_NAME] is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by applicable law.

Location

This is a hybrid position, requiring successful candidates to work from the office at least 3 days a week in [$COMPANY_LOCATION].

We encourage applicants to apply even if they don't meet all the requirements. Come join us and be a part of our innovative team!

6. Senior Promotions Director Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a strategic and innovative Senior Promotions Director to lead our promotional initiatives and enhance our brand visibility across multiple channels. In this pivotal role, you will leverage your extensive experience in marketing and promotions to develop and execute comprehensive strategies that drive customer engagement and revenue growth. Your insights will shape the promotional landscape of our brand, ensuring alignment with our overall mission and objectives.

Responsibilities

  • Architect and implement integrated promotional strategies that align with business goals, ensuring a cohesive brand narrative across all platforms.
  • Analyze market trends and consumer insights to identify new promotional opportunities, ensuring our campaigns resonate with target audiences.
  • Lead cross-functional teams in the execution of promotional campaigns, collaborating with product, sales, and creative departments to achieve optimal results.
  • Develop and manage promotional budgets, ensuring efficient allocation of resources while maximizing return on investment.
  • Measure and report on the effectiveness of promotions, utilizing data-driven insights to refine and enhance future initiatives.
  • Mentor and develop junior marketing team members, fostering a culture of creativity and strategic thinking.

Required and Preferred Qualifications

Required:

  • 10+ years of experience in promotions, marketing, or a related field, with a proven track record of successful campaign leadership.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Exceptional project management skills, with experience leading complex, multi-channel promotional initiatives.

Preferred:

  • Experience in a leadership role within a fast-paced, consumer-focused environment.
  • Familiarity with digital marketing tools and platforms, including social media, email marketing, and content management systems.
  • Advanced degree in Marketing, Business Administration, or a related field.

Technical Skills and Relevant Technologies

  • Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and promotional software platforms.
  • Experience with CRM systems and digital marketing technologies.
  • Understanding of SEO and SEM principles to enhance promotional visibility.

Soft Skills and Cultural Fit

  • Exceptional communication and interpersonal skills, with the ability to articulate ideas clearly and persuasively.
  • Strong leadership and team-building capabilities, fostering collaboration and innovation.
  • Creative thinker with a passion for developing unique promotional concepts that stand out in the market.
  • Ability to thrive in a dynamic environment, adapting to changing priorities and business needs.

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

  • Equity options
  • Comprehensive health, dental, and vision insurance
  • Retirement savings plan with company match
  • Flexible work hours and hybrid work arrangement
  • Professional development opportunities and training programs

Equal Opportunity Statement

[$COMPANY_NAME] is committed to fostering a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer and encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.

Location

This is a hybrid position, requiring on-site collaboration at our office in [$COMPANY_LOCATION] at least 3 days a week.

We encourage applicants who may not meet every requirement to apply, as we value diverse experiences and backgrounds.

7. Vice President of Promotions Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a strategic and visionary Vice President of Promotions to join the leadership team at [$COMPANY_NAME]. In this pivotal role, you will spearhead the development and execution of innovative promotional strategies that align with our brand identity and market objectives. You will leverage your extensive experience in marketing and promotions to drive engagement, revenue growth, and customer loyalty across all channels.

Responsibilities

  • Lead the development of comprehensive promotional strategies that resonate with target audiences and drive brand awareness.
  • Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment in promotional initiatives.
  • Analyze market trends and consumer insights to inform promotional planning and optimize campaign performance.
  • Manage and mentor a high-performing promotions team, fostering a culture of creativity, accountability, and continuous improvement.
  • Oversee budget allocation and resource management for promotional activities, ensuring maximum ROI.
  • Establish metrics for success and continuously monitor campaign effectiveness, making data-driven adjustments as necessary.
  • Build and maintain relationships with key external partners, vendors, and media outlets to enhance promotional efforts.

Required and Preferred Qualifications

Required:

  • 10+ years of experience in promotions, marketing, or a related field, with a track record of success in leadership roles.
  • Proven ability to develop and implement innovative promotional strategies that drive measurable results.
  • Strong analytical skills with experience in data-driven decision-making and performance metrics.
  • Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all levels.
  • Experience managing cross-functional teams and fostering collaboration across departments.

Preferred:

  • Experience in the entertainment, media, or consumer goods industry.
  • Advanced degree in Marketing, Business Administration, or a related field.
  • Familiarity with digital marketing and social media strategies to enhance promotional efforts.

Technical Skills and Relevant Technologies

  • Proficiency in marketing automation tools and CRM systems.
  • Familiarity with digital analytics tools (e.g., Google Analytics, social media insights) to measure promotional effectiveness.
  • Strong understanding of SEO principles and online marketing strategies.

Soft Skills and Cultural Fit

  • Exceptional leadership and team-building skills, with a passion for mentoring and developing talent.
  • Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
  • Creative thinker with a proactive approach to problem-solving and innovation.
  • Strong business acumen and strategic mindset, with the ability to see the big picture while managing details.
  • A collaborative spirit with a commitment to fostering an inclusive and diverse workplace culture.

Benefits and Perks

We offer a competitive salary and comprehensive benefits package, including:

  • Annual salary range: [$SALARY_RANGE]
  • Equity options
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Generous paid time off and holiday schedule
  • Professional development opportunities
  • Flexible work arrangements in a hybrid model

Equal Opportunity Statement

[$COMPANY_NAME] is committed to diversity and inclusion in our workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other basis protected by applicable law. We encourage applicants from all backgrounds to apply, even if they do not meet all the qualifications.

Location

This is a hybrid position, requiring attendance in the office at least 3 days a week at [$COMPANY_LOCATION].

Similar Job Description Samples

Simple pricing, powerful features

Upgrade to Himalayas Plus and turbocharge your job search.

Himalayas

Free
Himalayas profile
AI-powered job recommendations
Apply to jobs
Job application tracker
Job alerts
Weekly
AI resume builder
1 free resume
AI cover letters
1 free cover letter
AI interview practice
1 free mock interview
AI career coach
1 free coaching session
AI headshots
Recommended

Himalayas Plus

$9 / month
Himalayas profile
AI-powered job recommendations
Apply to jobs
Job application tracker
Job alerts
Daily
AI resume builder
Unlimited
AI cover letters
Unlimited
AI interview practice
Unlimited
AI career coach
Unlimited
AI headshots
100 headshots/month

Trusted by hundreds of job seekers • Easy to cancel • No penalties or fees

Get started for free

No credit card required

Find your dream job

Sign up now and join over 85,000 remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan
7 Promotions Director Job Description Templates and Examples | Himalayas