5 Advertising Sales Manager Job Description Templates and Examples | Himalayas

5 Advertising Sales Manager Job Description Templates and Examples

Advertising Sales Managers are responsible for leading and managing a team of sales professionals to achieve revenue targets through the sale of advertising space or time. They develop sales strategies, build relationships with clients, and ensure the sales team meets its goals. Junior roles may focus on supporting the sales process and client management, while senior roles involve strategic planning, team leadership, and high-level client negotiations.

1. Assistant Advertising Sales Manager Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a motivated and detail-oriented Assistant Advertising Sales Manager to join our dynamic advertising team at [$COMPANY_NAME]. In this role, you will support the sales team in driving advertising revenue through strategic planning, relationship management, and execution of advertising campaigns. Your ability to analyze market trends and customer needs will be crucial in helping us achieve our targets.

Responsibilities

  • Assist in the development and execution of advertising sales strategies to meet revenue goals.
  • Collaborate with the sales team to identify potential clients and develop targeted proposals.
  • Conduct market research to understand industry trends and competitor activities.
  • Support the management of client accounts, ensuring high levels of customer satisfaction and retention.
  • Prepare sales presentations and materials to effectively communicate our advertising offerings.
  • Monitor campaign performance and provide insights for optimization and future planning.
  • Assist in organizing promotional events and trade shows to showcase our offerings.

Required and Preferred Qualifications

Required:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 2+ years of experience in advertising sales or a similar role.
  • Strong analytical skills and proficiency in market research techniques.
  • Excellent communication and interpersonal skills.

Preferred:

  • Experience in digital advertising sales and familiarity with online marketing tools.
  • Proven ability to build and maintain relationships with clients and stakeholders.
  • Experience with CRM systems and sales tracking software.

Technical Skills and Relevant Technologies

  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
  • Familiarity with advertising platforms and analytics tools.
  • Basic understanding of SEO and PPC advertising strategies.

Soft Skills and Cultural Fit

  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Proactive approach to problem-solving and decision-making.
  • Enthusiastic team player with a positive attitude and strong work ethic.
  • Ability to adapt to a fast-paced, changing environment.

Benefits and Perks

We offer a competitive salary and comprehensive benefits package that includes:

  • Health, dental, and vision insurance.
  • Retirement savings plans with company matching.
  • Paid time off and holiday pay.
  • Professional development opportunities.

Location

This role requires successful candidates to be based in-person at our office located in [$COMPANY_LOCATION].

2. Advertising Sales Manager Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for an Advertising Sales Manager to drive revenue growth by developing strategic partnerships and managing key accounts. In this role, you will leverage your deep understanding of digital advertising, market trends, and client needs to create tailored advertising solutions that deliver measurable results for our clients.

Responsibilities

  • Lead the advertising sales strategy, including identifying and targeting key markets and clients
  • Develop and maintain strong relationships with clients to understand their advertising needs and objectives
  • Collaborate with the marketing and creative teams to design and execute effective advertising campaigns
  • Analyze market trends and competitor activity to identify new business opportunities
  • Prepare and present compelling sales proposals and pitches to potential clients
  • Monitor and report on campaign performance, providing insights and recommendations for optimization
  • Manage the sales pipeline and ensure timely follow-up on leads and opportunities

Required and Preferred Qualifications

Required:

  • 5+ years of experience in advertising sales or a related field, with a proven track record of achieving sales targets
  • Strong understanding of digital advertising platforms, metrics, and best practices
  • Excellent negotiation and communication skills, with the ability to engage and influence stakeholders

Preferred:

  • Experience in managing large advertising accounts and high-value clients
  • Familiarity with programmatic advertising and data-driven marketing strategies
  • Demonstrated ability to work collaboratively in a fast-paced environment

Technical Skills and Relevant Technologies

  • Proficient in CRM software (e.g., Salesforce) and advertising analytics tools
  • Knowledge of Google Ads, Facebook Ads, and other digital marketing platforms
  • Understanding of performance metrics and ROI analysis for advertising campaigns

Soft Skills and Cultural Fit

  • Strong analytical and problem-solving skills, with a data-driven mindset
  • Ability to adapt to changing priorities and thrive in a dynamic environment
  • A collaborative approach, with a passion for building strong relationships both internally and externally
  • Enthusiastic and proactive, with a focus on delivering exceptional client service

Benefits and Perks

Annual salary range: [$SALARY_RANGE]

Additional benefits may include:

  • Remote work flexibility within [$COMPANY_LOCATION]
  • Comprehensive health and wellness benefits
  • 401(k) retirement plan with company match
  • Professional development opportunities and training programs
  • Generous paid time off and vacation policies

Equal Opportunity Statement

[$COMPANY_NAME] is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law.

Location

This is a remote position within [$COMPANY_LOCATION].

We encourage applicants from all backgrounds, even if you don't meet every requirement listed. If you're excited about this role and believe you can make a difference, we would love to hear from you!

3. Senior Advertising Sales Manager Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are looking for a driven and strategic Senior Advertising Sales Manager to join the team at [$COMPANY_NAME]. In this role, you will be responsible for leading advertising sales initiatives and driving revenue growth through innovative strategies that resonate with our diverse client base. You will leverage your deep understanding of the advertising landscape to develop and execute a comprehensive sales strategy that aligns with our brand mission and goals.

Responsibilities

  • Lead the development and execution of advertising sales strategies that drive significant revenue growth and market penetration.
  • Manage and mentor a team of sales professionals, fostering a culture of high performance and accountability.
  • Build and maintain strong relationships with key clients, understanding their needs and delivering tailored advertising solutions.
  • Analyze market trends and competitor activities to identify new sales opportunities and refine sales tactics.
  • Collaborate closely with marketing and product teams to ensure alignment on advertising offerings and campaigns.
  • Prepare and present sales forecasts, reports, and strategic plans to senior leadership and stakeholders.

Required and Preferred Qualifications

Required:

  • 7+ years of experience in advertising sales, with a proven track record of exceeding sales targets.
  • Strong knowledge of digital and traditional advertising channels, including programmatic, social media, and direct sales.
  • Demonstrated ability to lead and motivate a team, driving performance through clear objectives and accountability.

Preferred:

  • Experience in a senior sales management role within a fast-paced, high-growth organization.
  • Proven ability to build and maintain long-term client relationships with top-tier brands.
  • Knowledge of analytics tools and methodologies to measure and optimize advertising performance.

Technical Skills and Relevant Technologies

  • Expertise in CRM software (e.g., Salesforce) and sales analytics tools.
  • Familiarity with advertising technology platforms and digital media buying.
  • Strong proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, for data analysis and presentations.

Soft Skills and Cultural Fit

  • Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
  • Strong analytical thinking and problem-solving skills, with a data-driven approach to decision-making.
  • A collaborative mindset, with a passion for teamwork and shared success.
  • Adaptability and resilience in the face of a dynamic and fast-paced work environment.

Benefits and Perks

Annual salary range: [$SALARY_RANGE], based on experience and performance.

Additional benefits may include:

  • Health, dental, and vision insurance
  • Retirement savings plan with company matching
  • Flexible work arrangements, including remote work options
  • Professional development opportunities and training programs
  • Generous paid time off and holiday schedule

Equal Opportunity Statement

[$COMPANY_NAME] is committed to creating a diverse and inclusive workplace. We are an Equal Opportunity Employer and welcome applications from individuals of all backgrounds, regardless of race, color, religion, gender, sexual orientation, age, disability, or any other factor protected by law.

Location

This role requires a hybrid work arrangement, with successful candidates expected to work from the office at least 3 days a week from [$COMPANY_LOCATION].

4. Director of Advertising Sales Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking an accomplished Director of Advertising Sales to lead our dynamic sales team at [$COMPANY_NAME]. In this pivotal role, you will drive our advertising sales strategy, develop key client relationships, and spearhead initiatives that position us as a leader in the advertising industry. Your expertise in sales leadership and market trends will be critical in scaling our revenue and enhancing our brand presence.

Responsibilities

  • Develop and implement a comprehensive advertising sales strategy to drive revenue growth and achieve aggressive sales targets
  • Lead, mentor, and inspire a high-performing sales team, fostering a culture of excellence and accountability
  • Identify and cultivate relationships with key clients, understanding their needs and positioning our offerings as solutions
  • Collaborate closely with marketing, product, and operations teams to align advertising initiatives with organizational goals
  • Analyze market trends and competitor activities to inform sales strategies and identify new business opportunities
  • Oversee the preparation of sales presentations, proposals, and contracts, ensuring alignment with client expectations
  • Monitor sales performance metrics, providing regular updates and insights to executive leadership

Required Qualifications

  • 10+ years of experience in advertising sales, with a proven track record of exceeding sales targets and driving revenue growth
  • Strong understanding of digital and traditional advertising platforms, with the ability to adapt strategies based on market dynamics
  • Exceptional leadership skills, with experience managing and developing high-performing sales teams
  • Excellent communication and negotiation skills, with the ability to build relationships at all levels of an organization
  • Analytical mindset with a data-driven approach to sales strategy and performance evaluation

Preferred Qualifications

  • Experience in a leadership role within a fast-paced advertising agency or media company
  • Proficiency in CRM software and sales analytics tools
  • Demonstrated ability to innovate and adapt sales strategies in a rapidly evolving market

Technical Skills and Relevant Technologies

  • Deep expertise in digital advertising technologies and platforms (e.g., programmatic advertising, social media advertising)
  • Familiarity with analytics tools (e.g., Google Analytics, AdWords) to measure and optimize advertising performance

Soft Skills and Cultural Fit

  • Strong leadership presence with the ability to motivate and inspire teams
  • Proactive problem-solving abilities and a results-oriented mindset
  • Ability to thrive in a collaborative, fast-paced environment
  • Excellent interpersonal skills, fostering positive relationships with clients and team members alike
  • A passion for advertising and staying ahead of industry trends

Benefits and Perks

Annual salary range: [$SALARY_RANGE].

Additional benefits may include:

  • Comprehensive health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Generous paid time off and holidays
  • Professional development opportunities
  • Team-building events and a vibrant workplace culture

Equal Opportunity Statement

[$COMPANY_NAME] is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other basis protected by applicable law.

Location

This role requires successful candidates to be based in-person at our office in [$COMPANY_LOCATION].

Note: We encourage applicants who may not meet all the qualifications to apply, as we value diverse experiences and perspectives.

5. VP of Advertising Sales Job Description Template

Company Overview

[$COMPANY_OVERVIEW]

Role Overview

We are seeking a dynamic and strategic VP of Advertising Sales to lead our advertising sales initiatives and drive revenue growth at [$COMPANY_NAME]. This role will involve developing innovative sales strategies and fostering long-term relationships with key clients, while guiding a talented team to achieve ambitious sales targets within a competitive market.

Responsibilities

  • Architect and execute a comprehensive advertising sales strategy that aligns with the company’s overarching business goals.
  • Lead, mentor, and scale a high-performing sales team, fostering a culture of accountability and excellence.
  • Identify and pursue new market opportunities, leveraging data-driven insights to inform strategic decisions.
  • Establish and maintain strong relationships with major clients and partners, ensuring alignment on objectives and performance metrics.
  • Analyze sales performance data to identify trends, optimize processes, and drive continuous improvement in sales strategies.
  • Collaborate with marketing and product teams to develop compelling advertising solutions that resonate with our target audience.
  • Present sales forecasts, progress reports, and actionable insights to executive leadership, driving alignment and strategic initiatives.

Required and Preferred Qualifications

Required:

  • 10+ years of experience in advertising sales or related fields, with a proven track record of driving revenue growth.
  • Demonstrated ability to lead and inspire a sales team in a fast-paced, high-growth environment.
  • Exceptional negotiation skills and experience managing high-stakes client relationships.
  • Strong analytical skills, with the ability to leverage data to inform strategic decisions.

Preferred:

  • Experience in digital advertising and a deep understanding of the advertising technology landscape.
  • Proven ability to develop and implement innovative sales strategies that drive market penetration.
  • Master’s degree in Business Administration, Marketing, or a related field.

Technical Skills and Relevant Technologies

  • Deep understanding of CRM software and sales analytics tools.
  • Proficiency in data analysis and market research methodologies to inform strategy.
  • Familiarity with digital advertising platforms and programmatic buying.

Soft Skills and Cultural Fit

  • Exceptional communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
  • Strong leadership capabilities with a focus on team development and empowerment.
  • A strategic thinker with a passion for innovation and driving results.
  • Ability to thrive in a collaborative, fast-paced environment, demonstrating flexibility and adaptability.

Benefits and Perks

Annual salary range: [$SALARY_RANGE].

Additional benefits may include:

  • Equity participation opportunities
  • Comprehensive health benefits
  • Generous paid time off policy
  • Retirement savings plans with company match
  • Professional development and training programs

Equal Opportunity Statement

[$COMPANY_NAME] is committed to fostering a diverse and inclusive workplace. We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other basis protected by applicable law.

Location

This is a remote position within [$COMPANY_LOCATION].

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