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Zeta GlobalZG

Vice President (Identity) , Engineering

Zeta Global is an AI-powered marketing cloud company that helps enterprises acquire, grow, and retain customers more efficiently through its Zeta Marketing Platform (ZMP), which unifies identity, intelligence, and omnichannel activation.

Zeta Global

Employee count: 1001-5000

Salary: 400k-500k USD

United States only

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WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Role Overview:
As the Head of Identity & Data Platform, you will own and evolve one of the most critical layers of Zeta’s platform—the systems that power identity resolution, data ingestion, enrichment, and activation. You will lead a 50–60+ person engineering organization and define the long-term strategy for how identity and data power AI-native applications across the company.

This is a highly strategic and technical leadership role requiring deep domain expertise in identity management, strong organizational leadership, and the ability to operate at both architectural and executive levels. You will directly report to the EVP & Head of Engineering.

Key Responsibilities:

  • Own and define the strategic roadmap for the Identity & Data Layer, covering the full lifecycle (ingest → resolve → enrich → activate), with clear accountability for scalability, accuracy, latency, and reliability SLAs.
  • Lead and inspire a team of ~50 engineers,
  • Own the evolution of identity resolution and identity graph systems, advancing deterministic and probabilistic matching, cross-channel identity, and real-time enrichment as core competitive capabilities.
  • Drive the evolution
  • Collaborate cross-functionally with AI, marketing, and product teams to ensure seamless integration of identity services across Zeta’s platform.
  • Establish the data layer as the context engine for Zeta’s AI-native platform, enabling real-time features, embeddings, and data access for models, agents, and downstream applications.
  • Benchmark against industry leaders and innovate ahead of the market in identity solutions.
  • Ensure compliance with privacy and data governance standards (e.g., CCPA, GDPR).
  • Recruit, mentor, and develop top talent, while creating a strong succession plan for critical roles.
  • Partner with executive leadership on strategy, investment, and prioritization, aligning platform evolution with business outcomes and long-term scalability.
  • Collaborate with DevEx and AI Enablement teams to drive adoption of AI-native engineering practices across the data layer, improving developer productivity, code quality, and system evolution velocity.

Qualifications:

  • 12+ years of engineering leadership, including significant time leading large-scale identity or data platforms.
  • Deep domain expertise in identity resolution, identity graphs, and data enrichment—preferably with experience from a top competitor or parallel industry.
  • Understand applicability, pros & cons & effectiveness of data engineering design patterns & concepts such as Data Lakehouse, Data Table Format, Zero-Copy Data Sharing, Cleanroom, Real-Time vs Batch Data Processing, High throughput distributed system APIs
  • Possess experience working on data technologies equivalent to:
    • Snowflake, Redshift, BigQuery
    • Iceberg, Hudi, Delta
    • EMR, Airflow, Spark
    • Aerospike, Scylla, DynamoDB
  • Proven experience managing 50+ person organizations, including directors and senior engineering managers.
  • Strong understanding of data governance, privacy, and compliance, including global standards such as GDPR and CCPA.
  • Track record of innovation and driving measurable outcomes, including AI-driven or data-driven product capabilities.
  • Exceptional communication skills

BENEFITS & PERKS

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The compensation range for this role is $400,000 - $500,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

About the job

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Job type

Full Time

Experience level

Salary

Salary: 400k-500k USD

Experience

12 years minimum

Location requirements

Hiring timezones

United States +/- 0 hours

About Zeta Global

Learn more about Zeta Global and their company culture.

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At Zeta Global, we are revolutionizing the marketing technology landscape through groundbreaking advancements in artificial intelligence and data analytics. Founded in 2007 by David A. Steinberg and John Sculley, our vision was to simplify the complexities of marketing by creating an intelligent, unified platform. Today, the Zeta Marketing Platform (ZMP) stands as a testament to this vision, leveraging advanced AI and trillions of consumer signals to empower marketers to acquire, grow, and retain customers with unparalleled efficiency. Our platform is distinguished by its foundation in one of the industry's largest proprietary opt-in databases, unifying identity, intelligence, and omnichannel activation into a seamless experience. This allows our enterprise clients across diverse verticals to personalize consumer experiences at an individual level, across every conceivable channel, from email and social media to connected TV and beyond, thereby delivering superior marketing program results.

Our commitment to innovation is relentless. We continuously enhance the ZMP, which integrates sophisticated machine learning algorithms to analyze billions of structured and unstructured data points, predicting consumer intent with remarkable accuracy. The platform's Consumer Data Platform (CDP+) ingests, analyzes, and distills disparate data points to generate a holistic, single view of each consumer, encompassing their identity, profile characteristics, behaviors, and purchase intent. This deep understanding enables highly personalized and targeted marketing campaigns. Strategic acquisitions, such as Boomtrain for enhanced AI and machine learning capabilities and Disqus for expanded data assets and audience reach, have further solidified our technological prowess. We are not just a platform provider; we position ourselves as a strategic partner, offering expert resources and support to ensure our clients achieve their marketing objectives and drive substantial growth. Through continuous adaptation and a holistic approach, Zeta Global is dedicated to helping brands navigate the intricate world of modern digital marketing and exceed their goals, setting new benchmarks in marketing technology.

Employee benefits

Learn about the employee benefits and perks provided at Zeta Global.

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401(K)

Zeta Global offers a 401(K) plan.

Paid holidays

Zeta Global offers paid holidays.

Onsite office parking

Onsite office parking is available.

Dental insurance

Zeta Global offers dental insurance.

View Zeta Global's employee benefits
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