Extreme Reach

In 2008, Extreme Reach emerged from a simple yet powerful insight: the advertising industry was drowning in operational complexity. Brands and agencies struggled with fragmented systems for managing creative assets, paying talent, tracking rights, and delivering ads across proliferating channels. What began as a Massachusetts startup with a vision to transform how advertising creative was managed and delivered has evolved into XR Extreme Reach - a unified platform that turns advertising operations busywork into marketing brilliance.

Today, XR powers the creative economy on a massive scale. The company operates in 130 countries and 45 languages, enabling $150 billion in video ad spend and managing more than half a billion creative brand assets. Ninety percent of Ad Age top spenders trust XR, and the platform delivers 80% of Super Bowl ads. With headquarters in Hudson Yards, NYC, and a global team, XR's comprehensive ecosystem includes asset management, ad delivery, talent payment solutions, and rights management. Major global brands - from McDonald's and P&G to Amazon, Coca-Cola, and Warner Bros - rely on XR to streamline workflows, ensure compliance, and launch campaigns faster while reducing costs and unlocking significant value from existing creative assets.