United States onlyDigital Marketing Manager will lead the design, execution, and management of digital marketing activities to advance the awareness of WES' mission, priorities, and activities. They will develop and grow WES' profile and influence, supporting and driving efforts to engage and influence a network of external partners, institutions, and customers.
Requirements
- Develops, plans, and manages a digital marketing strategy that directly supports the overarching communications and influence strategies.
- Leads the ideation and creation of digital marketing campaigns designed to build awareness and support for WES initiatives, priorities, and work at the local, regional, and national levels in the U.S. and Canada.
- In partnership with communication colleagues, and other relevant colleagues across WES, develops digital marketing materials, copy, and content.
- Establishes key metrics that will measure and monitor digital marketing effectiveness and identify actions for continuous improvement and evolution.
- Serves as Communications lead for Marketo, optimizing automation workflows and managing marketing automation projects including emails, events, newsletters, landing pages, forms, re-engagement, and nurturing campaigns, as well as integrations with other platforms such as Zoom, SFDC, SurveyMonkey, LinkedIn, Facebook, and others.
- Leads on developing new Marketo templates, as needed.
- Manages segmentation, audience targeting, and data management within the marketing automation platform to deliver personalized and relevant messaging.
- Acts as the Salesforce business line lead for the Communications function, ensuring that accurate data is input and updated into the system and collaborating with others on system actions, updates, and governance as part of the wider Salesforce community across WES.
- Collaborates closely with key stakeholders, including but not limited to the business division's sales and marketing team.
- Provides insights to leadership teams across WES, enabling colleagues to amplify their work and its impact.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
- Tuition Reimbursement
Canada only