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Woongjin Co., Ltd. is a South Korean conglomerate that is strategically transforming into a global information technology solutions provider. Originally founded in 1980, the company established a strong presence in publishing, education, and rental services, most notably through its home-study workbook brand Woongjin ThinkBig and its former subsidiary Coway, a leader in the water purifier and bidet rental market. Following the sale of Coway in 2019, Woongjin has pivoted its business focus, leveraging its extensive experience in managing large-scale rental operations to develop sophisticated IT solutions for corporate clients. This strategic shift positions Woongjin at the forefront of digital innovation, moving beyond its traditional markets to conquer new frontiers in the technology sector.

The company's IT business now constitutes a core part of its operations, offering a comprehensive suite of services that includes SAP-based enterprise resource planning (ERP), cloud solutions, smart factory systems, and smart logistics. Woongjin has developed proprietary solutions like the Woongjin Rental Management System (WRMS) and the Woongjin Digital Mobility Solution (WDMS), which are trusted by major domestic and international corporations. These platforms provide end-to-end management for corporate rental processes and automotive dealership operations. With a strong foothold in the US market through its subsidiary, Woongjin, Inc., and a growing global presence demonstrated at events like CES, the company is actively expanding its IT services worldwide. This transformation is driven by a commitment to continuous innovation and a vision to create future value for its corporate customers through advanced digital technology.