WM PartnersWP

Associate Brand Manager - Contract (Wellmore)

WM Partners, LP is a private equity firm founded in 2015 and based in Aventura, Florida, specializing in buyout investments in the health and wellness sector. The firm focuses on acquiring and growing small to medium-sized businesses with strong potential.

WM Partners

Employee count: 11-50

Salary: 80k-90k USD

United States only

About Wellmore Holdings

Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the WellMore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).

Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in. Learn more at getwellmore.com

Location/Workplace: Remote within a US time zone

12-month contract (1099)

About The Role

Wellmore Holdings is looking for a purpose-driven marketer that is a strategic thinker, driver of results, and has a love for all things product to join Wellmore team. The Associate Brand Manager role will support brand-building initiatives, marketing communications, creative development, and retailer execution across multiple channels. The ideal candidate thrives in a fast-paced environment, excels at cross-functional collaboration, and brings a creative yet analytical mindset to every project.

What You’ll Do

Brand & Communications Strategy

  • Manage and maintain the communications calendar, ensuring alignment with key brand milestones and product launches
  • Drive the development of campaign briefs and guide creative strategy across channels (GLW and Vega brands)
  • Collaborate with internal teams and agency partners to deliver 360° marketing campaigns, including evergreen media and UGC content
  • Provide direction on content and creative assets, ensuring consistency with brand identity and messaging
  • Support TikTok Shop initiatives, organic social strategies, and retailer communication plans

Creative & Innovation Support

  • Partner on creative production efforts, overseeing timelines, approvals, and execution across various touchpoints
  • Contribute to the ideation and execution of innovative ad hoc marketing projects and content

Retailer & Channel Execution

  • Support retailer-specific initiatives, including A+ content rollout and digital shelf updates
  • Coordinate sales sample and sachet inventory management to support promotional and sales activities

Cross-Functional & Administrative Support

  • Collaborate with Sales, Innovation, and Operations teams to ensure seamless project execution
  • Lead or support process improvement initiatives (e.g., PR Raiser, internal workflows)
  • Manage ad hoc requests and provide administrative support as needed

Requirements

What We’re Looking For

  • Bachelor’s degree in Marketing, Communications, or related field
  • 2+ years of experience in brand management, marketing communications, or a similar role
  • Strong project management and organizational skills
  • Excellent written and verbal communication
  • Creative thinker with a passion for health, wellness, and innovation
  • Experience in CPG, digital marketing, or e-commerce a plus

Benefits

This is a 1099 contract position with an hourly rate of $40-$45/hr. The actual hourly rate offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience.

About the job

Apply before

Posted on

Job type

Contractor

Experience level

Mid-level

Salary

Salary: 80k-90k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About WM Partners

Learn more about WM Partners and their company culture.

View company profile

WM Partners, LP is a private equity firm with a specialized focus on buyout investments within the health and wellness sector. Founded in 2015, the Aventura, Florida-based firm targets lower-middle market companies that demonstrate attractive growth prospects. WM Partners aims to generate sustainable, long-term value by leveraging its operational expertise and employing a strategic business approach in collaboration with the experienced management teams of its portfolio companies. The firm is distinguished as a certified diverse-owned firm by the National Association of Investment Companies, underscoring its commitment to diversity and inclusion within the investment landscape.

WM Partners actively seeks to acquire small and medium-sized businesses, typically with revenues between $15 million and $100 million, and positive EBITDA. The firm's investment strategy often involves a 'buy and build' approach, consolidating multiple complementary brands into larger holding companies and scaling them operationally to become attractive to strategic buyers. Key subsectors of interest include functional foods, natural personal care, and natural over-the-counter remedies. WM Partners has a track record of investing significantly in the health and wellness space, with over $1.1 billion invested and $1 billion in aggregate investor commitments to its managed funds. The firm's portfolio has included notable brands such as Metabolic Maintenance, Prime6 Brands, Allergy Research Group, Raw Sugar Living, Vega, Jade Leaf Matcha, FGO, Great Lakes Wellness, Ultima, NeoCell, Natural Vitality, STOP AGING NOW, True Health, and Rainbow Light. WM Partners is also a signatory of the UN Principles for Responsible Investment and the ILPA Diversity in Action Initiative, reflecting its dedication to responsible investment practices.

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WM Partners

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WM Partners hiring Associate Brand Manager - Contract (Wellmore) • Remote (Work from Home) | Himalayas