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Wing AssistantWA

Founder’s Associate - Growth Marketing

Wing Assistant provides dedicated virtual assistants to small businesses and startups, integrating AI and human expertise to streamline workflows and enhance productivity.

Wing Assistant

Employee count: 1001-5000

Salary: 350k-450k USD

Hong Kong only

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About Us

Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI for SMB's globally.
Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy.
We’re looking for a multi-skilled Marketing professional who can think creatively, execute fast, and move seamlessly between strategy and hands-on delivery. This role sits at the heart of our growth efforts - blending content, advertising, design, and analytics to fuel visibility and performance. If you’re driven by challenge and eager to make a significant impact in a high-caliber role, this is the opportunity you’ve been waiting for.

You Will Own

  • Performance Marketing: Launch, scale, and optimize campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and programmatic, with full control of targeting, bidding, creative testing, attribution, UTMs, and CAC/ROAS tracking
  • Creative Strategy: Brainstorm and produce engaging content - from social posts to ad copy and landing pages. Analyze and optimize full-funnel journeys from click to activation and upsell.
  • Design & Storytelling: Create visual assets (Canva, Figma, or similar) that enhance our brand and campaigns
  • SEO & Growth: Manage keyword research and SEO activities and write content that drives discoverability and traffic
  • Performance Analysis: Review campaign data, evaluate creative tests, and recommend what to double down on
  • Lifecycle & CRM Automation: Build onboarding, retention, and winback flows; manage email deliverability; create personalized drip campaigns; and integrate CRM with product and ads for real-time nurturing
  • Guerrilla Marketing: Experiment with unconventional ideas that stand out in the AI and tech space.
  • Product Demos: Record product demos, marketing explainers, or campaign screencasts to showcase impact
  • Cross-functional collaboration: Work closely with founders and product leads to align messaging, campaigns, and brand narrative
  • Growth Experiments & Strategic Plays: Run scrappy acquisition tests, manage influencer and affiliate programs, build co-marketing loops, and drive community-led growth initiatives.

What Great Looks Like

  • You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR
  • You move from idea to launch in days, not weeks
  • Evidence of creativity, hustle, and problem-solving in ambiguous or high-growth environments
  • Resourceful generalist comfortable juggling multiple projects and priorities
  • Hands-on executor who ideates, creates, and iterates rapidly in a startup setting
  • Analytical thinker able to interpret performance data and turn insights into action
  • Proactive communicator willing to take ownership and drive cross-team collaboration
  • Passionate about modern marketing, creative testing, performance analysis, and AI trends
  • Experience with graphic design, campaign management, and multi-channel experimentation

Preferred Skills & Experience

  • 1–2 years marketing experience, ideally across several domains (content, SEO, ads, creative).
  • You’ve taken a B2B SaaS from $0 to $1–5M ARR
  • Familiarity with analytics tools (Google Analytics, Meta Ads, etc.) and basic design platforms (Canva/Figma).
  • Experience in AI or tech-driven companies is a plus
  • Good understanding of marketing fundamentals, analytics, and experimentation
  • Demonstrated ability to leverage AI tools to speed up execution
  • Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn
  • Experience optimizing funnels and landing pages using CRO best practices
  • Experience with email marketing platforms, influencer or affiliate campaigns
  • Proven track record in SEO strategy, content production, and performance measurement
  • Hands-on with tools like GA4, Framer, PostHog, and Google, Meta, LinkedIn campaign managers
  • Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets
  • Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

Our Hiring Process

  • Introductory call (15 min) to discuss culture, vision, and expectations.
  • Marketing task (short campaign or analysis exercise).
  • Interview with Leadership team
  • That’s all!

Compensation

  • HK$350,000 - HK$450,000 Per Year

What You Get

  • Remote-first culture
  • Work from anywhere
  • Flexible responsibilities and fast learning curve - adapt to new projects, channels, and strategies as the business evolves.
  • High visibility, autonomy and ownership
  • Fast-track to leadership for high performers
  • Direct access to founding team and strategic initiatives
  • Opportunity to grow with the company and shape our marketing vision from day one
  • Competitive salary
  • Performance‑based bonuses
  • Software for Upskilling & Productivity
  • Paid Time Off
  • High autonomy, low bureaucracy
  • US HQ Opportunities: Top performers may have the opportunity to explore international roles within our US-based headquarters, including potential emigration opportunities, subject to availability and company needs, and after at least 2 years of employment.
Please note: Immediate joiners are preferred, but everyone will be considered.

About the job

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Posted on

Job type

Full Time

Experience level

Mid-level

Salary

Salary: 350k-450k USD

Location requirements

Hiring timezones

Hong Kong +/- 0 hours

About Wing Assistant

Learn more about Wing Assistant and their company culture.

View company profile

Wing Assistant is an innovative virtual assistant service that connects small businesses, startups, and executives with top-tier remote talent. Founded in 2020 and headquartered in Berkeley, California, Wing has quickly established itself as a leader in the virtual assistant landscape by offering a unique blend of human expertise and AI-driven support. The company provides dedicated assistants who are tailored to the specific needs of its clients, enabling them to offload recurring tasks, manage complex projects, and optimize their workflows.

Unlike traditional hiring, Wing's platform allows clients to scale their support needs dynamically—whether they require part-time help or full-time assistance. With pricing structures that reflect their commitment to affordability, clients can secure the services of a talented virtual assistant for as little as $599 per month. Each assistant is rigorously vetted to ensure they possess the necessary skills and competencies, making them capable of handling a wide range of tasks from administrative support to specialized services in areas like marketing, e-commerce, and customer service. Wing's Customer Success Managers ensure quality and compatibility, fostering long-term relationships between assistants and clients to continually refine and enhance service delivery.

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Wing Assistant hiring Founder’s Associate - Growth Marketing • Remote (Work from Home) | Himalayas