Senior Adobe Analytics Architect

Who We Are

Welcome to TELUS Digital — where innovation drives impact at a global scale. As an award-winning digital product consultancy and the digital division of TELUS, one of Canada’s largest telecommunications providers, we design and deliver transformative customer experiences through cutting-edge technology, agile thinking, and a people-first culture.

In January 2023, TELUS Digital acquired WillowTree, creating a combined firm with service offerings spanning Customer Experience and Digital Solutions.

With a global team across North America, South America, Central America, Europe, and APAC, we offer end-to-end expertise across eight core service areas: Digital Product Consulting, Digital Marketing Services, Data AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, and QA Test Engineering.

From mobile apps and websites to voice UI, chatbots, AI, customer service, and in-store solutions, TELUS Digital enables seamless, trusted, and digitally powered experiences that meet customers wherever they are — all backed by the secure infrastructure and scale of our multi-billion-dollar parent company.

Location Flexibility

Our Senior Adobe Analytics Architect will be an integral part of our Marketing Services team at TELUS Digital. To help retain our deep culture of collaboration, this role will have the option to be in a Work From Near (Hybrid) capacity based out of one of the following offices: Charlottesville, VA, Durham, NC, Columbus, OH, or Boston, MA, OR in a Work From Anywhere (Remote) capacity from within the U.S.

The Opportunity

As a Senior Adobe Analytics Architect, you’ll collaborate with clients and develop a robust analytics plan to track and measure progress. You’ll aggregate and surface product insights, such as user behaviors, to guide multidisciplinary teams throughout the product development lifecycle. Experience with Adobe Analytics is required.

Responsibilities

• Lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products
• Audit, select, and recommend the best analytics tool to suit client needs (e.g., Adobe Analytics/CJA, Google Analytics, Mixpanel, Amplitude)
• Dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase
• Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
• Construct user-friendly dashboards that illustrate the value of data

Qualifications

• 5-7 years of experience developing and executing an analytics strategy for clients and/or products
• Created analytics tracking specifications for web and/or mobile products that are being used in production
• You’ve worked with clients’ business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps
• Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics
• You can effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g., engineers and designers) to guide product decisions
• Experience evaluating a breadth of tools and platforms, specifically Adobe Analytics / Adobe CJA, Amplitude, Mixpanel, and Google Analytics, and can guide clients in selecting the ideal tool for their needs
• You're a data advocate and can both articulate and demonstrate the value of data to clients and project teams

Bonus Points

• Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
• Mobile analytics or e-commerce experience
• You’ve helped a client migrate from one analytics tool to another

Equal Opportunity Employer

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on applicants’ qualifications, merits, competence, and performance without regard to any characteristic related to diversity.