Marketing Operations Specialist

About Whisker Labs

We’re on a mission to save lives and property, leading the next wave in smart home technology and fire prevention with Ting. This intelligent sensor and concierge service monitors a home’s electrical network to detect electrical hazards that often lead to the most devastating and catastrophic fires. While on the job preventing fires inside a home, Ting also helps monitor the electrical grid, contributing to increased community fire safety and reduced environmental impact that comes with fire reduction. We’re steadfastly addressing the long-underserved realm of electrical fire prevention with leading-edge technology and embarking on the next stage of our growth. Visit tingfire.com for more information.

About the Role

Whisker Labs isseekinga detail-oriented and execution-focused Marketing Operations Specialist to support the systems, campaigns, and data infrastructure that power our marketing organization.

In this role, you will help operationalize marketingcampaignsacross lifecycle, growth, and partner initiatives. Working closely with the Senior Marketing Manager, Marketing Operations, you will manage campaign execution,maintainmarketing platforms, and support reporting that helps the team make confident decisions.

You willoperateat the intersection of marketingcampaigns, systems, and data, ensuring campaigns launch smoothly, toolsremainreliable, and marketing performance is accurately tracked.

This role is ideal for someone who enjoys combining analytical thinking with hands-on campaign execution and who wants to deepen theirexpertisein marketing automation, CRM systems, and marketing measurement.

You willsupporttheimplementation ofnewmarketingtechnologies and automation initiatives, including emerging AI-enabled workflows. This is a fantastic opportunity to contribute to the evolving landscape of marketing at a critical time.

What You'll Do

Campaign Operations & Lifecycle Execution

• Execute marketing campaigns across email, SMS, digital, and partner channels using marketing automation and CRM platforms.
• Build and manage lifecycle communications, including transactional and triggered messaging such as enrollment confirmations, shipping updates, delivery notifications, and activation reminders.
• Support campaign segmentation, audience targeting, scheduling, and launch coordinationto ensureaccuratedelivery and consistent customer experiences.
• Conduct campaign QA tovalidatesegmentation, links, creative assets, and tracking prior to launch.
• Work closelywith channel owners across growth, lifecycle, content, and partner marketing toexecutecampaignswithin marketing automation and CRM platforms.

Marketing Technology & Platform Management

• Support the ongoingadministrationandmaintenanceof the marketing technology stack, including CRM, marketing automation, and analytics tools.
• Build andmaintainautomationworkflows, lists, tags, and campaign tracking structures.
• Maintain CRM hygiene including lists, tags, segmentation structures, and campaign tracking frameworks.
• Assistwith platform integrations and system updates to ensure toolsremainconnected and operational.
• Document marketing operations processes andmaintaininternal resources for campaign execution and system workflows.

Data, Reporting,& Measurement

• Support the development and maintenance of marketing dashboards and reporting frameworks used by the marketing team and leadership.
• Ensure campaigns are properly tagged and tracked to enableaccurateperformance reporting.
• Pull and analyze campaign performance data across marketing channels.
• Helpidentifytrends, insights, and optimization opportunities based on campaign results.
• Ensure campaign links and assets follow established tracking standards including UTM parameters and naming conventions.
• Support broader measurement initiatives, including partner segmentation, audience analysis, and campaign performance reporting.

Process Optimization & Operational Support

• Support improvements to how marketing campaigns are planned, executed, and tracked across teams.
• Maintain documentation for campaign workflows, naming conventions, and marketing operations standards.
• Coordinate with cross-functional partnersincluding Product, Partnerships,Operations, and Salesto support campaign launches and program execution.
• Contribute to operational improvements that increase marketing efficiency and scalability.

Required Skills & Experience

• 2–5 years of experience in marketing operations, digital marketing, lifecycle marketing, or campaign management

• Experience working with marketing automation or CRM platforms (e.g., HubSpot,ActiveCampaign, Marketo, Salesforce, or similar)

• Experience workinginmarketing analytics or BI tools such as Looker, Tableau, or similar platforms.

• Strong attention to detail and comfort managing campaignsetup,segmentation,tracking,workflows,and data structures

• Experience supporting ecommerce or digital marketing programs across platforms such as Shopify, Amazon, Meta, or Google.

• Ability to manage multiple campaigns and priorities simultaneously

• Strong analytical thinking and ability to interpret marketing performance data

• Workingproficiencyin Excel and PowerPoint

• Experience with project management tools like Asana, Monday.com,ClickUp, or similar

• Basic HTML/CSS knowledge to support QA

Nice to Have

• Experience with lifecycle marketing and automated customer journeys

• Familiarity with campaign tracking frameworks and UTM parameters

• Experience building dashboards or reporting within marketing platforms

• Comfort working across marketing, product, and partner teams in a cross-functional environment

• Familiarity with SEO, AEO, and GEOprinciples, including how structured content, metadata, and technical implementation support search visibility and AI-driven discovery

What You’ll Bring

• Campaigns launch smoothly withaccuratetargeting and tracking

• Marketing automation workflows are reliable and well maintained

• Campaign reporting is delivered consistently and accurately

• Marketing platformsremainorganized, documented, and scalable

• Marketing teams can launch campaigns faster with fewer operational blockers

Why Join Us?

By joining our team, you will have the opportunity to be a part of a groundbreaking technology that is creating a new category while helping to protect families, homes, and communities from the devastating impacts of electrical fires. We are a passionate team, dedicated to revolutionizing fire prevention to make the world a safer place. Our pace and growth trajectory offer exceptional opportunities for professional development, and we offer competitive compensation and comprehensive benefits. If you want to take ownership, shape strategy, and drive meaningful change, you’ll love Whisker Labs.

Whisker Labs is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.