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Growth Acceleration PartnersGP

Senior Marketing Cloud Personalization Engineer (Salesforce)

Growth Acceleration Partners is a consulting and technology services company that consults, designs, builds, and modernizes revenue-generating software and data solutions for clients.

Growth Acceleration Partners

Employee count: 501-1000

United States only

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WHAT WE DO

Founded in 2007, Growth Acceleration Partners (GAP) is a premier consulting and technology services company built for the AI era. We consult, design, build, and modernize revenue-generating software and data engineering solutions. By leveraging AI-native architectures, advanced data analytics, and deep modernization strategies, we help businesses secure a competitive advantage.

GAP’s remote, integrated engineering teams deliver end-to-end solutions that drive true business innovation. We are a woman-owned, Austin-based company with over 600 English-speaking engineers across Latin America and the U.S. Boasting industry-leading customer satisfaction scores, our core focus is the dual success of our clients and our people. We are a values-based organization deeply invested in the growth of our "GAPsters"—providing continuous education, onsite English classes, and cutting-edge training in AI, machine learning, and next-gen technologies to ensure our communities achieve long-term success.

Summary

We are looking for a Senior MCP Salesforce Engineer to design, implement, and evolve data-driven marketing and personalization solutions for our enterprise clients. In this role, you will lead the end-to-end technical solution design, defining architectures, data flows, and integration patterns that enable scalable analytics and real-time personalization. This position blends deep technical architecture ownership with client-facing collaboration, requiring you to oversee build quality, remain hands-on when configuring components, and guide both technical and business stakeholders through complex trade-offs.

Education
  • Bachelor’s Degree in Computer Science, Business, Information Systems, or a related technical field (or equivalent practical experience).

Professional Experience
  • 5+ years of experience in technical architecture, MarTech engineering, or advanced Salesforce platform implementations.

  • Proven hands-on experience working directly with Marketing Cloud Intelligence (MCI / Datorama) and/or Marketing Cloud Personalization (MCP / Interaction Studio).

  • Strong background designing and executing data-driven marketing analytics and personalization solutions.

  • Demonstrated experience in client-facing roles, leading technical design sessions, and driving implementation decisions.

Key Responsibilities
  • Translate business and marketing requirements into scalable technical architectures and end-to-end data flows.

  • Design real-time personalization architectures within MCP, configuring Site Map rules, decision logic, and interaction flows.

  • Architect cross-channel marketing analytics solutions within MCI, managing data ingestion, normalization, and harmonization processes.

  • Develop and maintain JavaScript logic for behavioral tracking, event configuration, and audience segmentation.

  • Produce and maintain robust architecture diagrams, technical documentation, and data flow artifacts.

  • Build and maintain automated data pipelines using APIs, connectors, and standard integrations.

  • Review build work to ensure high quality, scalability, and strict alignment with architectural standards.

Required Technical Skills
  • Salesforce Core Architecture: Strong understanding of Salesforce platform architecture, including data modeling, security, and automation using Salesforce Flow.

  • Marketing Cloud Personalization (MCP): Deep expertise in implementing behavioral tracking, audience segmentation, rule-based/AI-driven personalization, and writing JavaScript for tracking logic.

  • Marketing Cloud Intelligence (MCI): Ability to define KPI frameworks, build dashboards, and ensure marketing data quality and governance.

  • Integration & Data Flow: Deep understanding of integration patterns, data flow design, and the ability to determine when Apex or external integrations are required versus declarative Flow-driven solutions.

Nice to Have
  • Hands-on experience with Salesforce Data Cloud (Data360) or similar CDP platforms.

  • 2+ years of specialized experience in data modeling, identity resolution concepts, and data activation.

  • Python proficiency for data processing or analytics automation.

  • 2–3 Salesforce certifications, highly preferring: Marketing Cloud Personalization, Marketing Cloud Intelligence, Salesforce Architect certifications, or Sales/Service Cloud Consultant.

Soft Skills
  • Executive Communication: Clear communicator capable of translating complex technical concepts to both technical teams and non-technical business audiences.

  • Strategic Alignment: Strong ability to bridge the gap between technical architecture and overarching business objectives.

  • Analytical Problem-Solving: Comfort working with complex, data-intensive products and navigating nuanced technical constraints.

  • Quality Focus: Proactive and detail-oriented approach to solution ownership, from initial design through final delivery.

  • Language: Advanced English proficiency (written and verbal) for seamless client collaboration and technical documentation.

At Growth Acceleration Partners, we're an equal opportunity employer committed to building a diverse and inclusive team. We value everyone's unique background, and we provide equal opportunities regardless of race, color, creed, religion, sexual orientation, gender identity, age, national origin, disability, marital status, veteran status or any other personal right protected by law. We foster a culture of belonging and strive to provide a welcoming environment where everyone feels safe to contribute and grow.

About the job

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Job type

Full Time

Experience level

Education

Bachelor degree

Experience

5 years minimum

Experience accepted in place of education

Location requirements

Hiring timezones

United States +/- 0 hours

About Growth Acceleration Partners

Learn more about Growth Acceleration Partners and their company culture.

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We're a consulting and technology services company that's been helping businesses transform since 2007. Our team of over 600 engineers spread across Latin America and the U.S. works together to design, build, and modernize software and data solutions that actually drive revenue. We don't just code - we take the time to understand what our clients need and help them get there using the right mix of modern technology and proven practices.

What makes us different is our commitment to our people and our nearshore model. We invest heavily in education, English training, and keeping our engineers up to speed with the latest tools like AI, data analytics, and machine learning. As a woman-owned company, we've built a culture where growing our team matters just as much as growing our clients' businesses. We've acquired companies like Mission Data along the way to expand what we can offer, but our core focus stays the same: delivering real results through thoughtful technology partnerships.

Employee benefits

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English training

Onsite English classes to help improve language skills

Remote work

Remote jobs available with flexible working arrangements

Mental health and wellness programs

Support programs focused on employee mental health and overall wellness

Career development

Opportunities for professional growth and advancement within the company

View Growth Acceleration Partners's employee benefits
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Growth Acceleration Partners

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