Product Marketing Manager

Responsibilities:

• Design, build, and execute new go-to-market strategies cross-functionally with Product, Sales, Customer Success, and Revenue Ops
• Drive launch strategies and the marketing efforts to support GTM delivery and engagement
• Be a strategic partner to the sales organization, helping to define and communicate our value proposition and competitive positioning to target customer segments
• Develop and oversee messaging, working closely with the Marketing and Customer Success teams, to support product launches and initiatives (e.g., blog posts, emails, FAQs, in-product copy)
• Ensure internal cross-departmental groups are aligned with your launch strategies
• Track efforts of launches and strategize how to achieve key metrics in an ever agile environment
• Develop GTM collateral, sales material, and competitive intelligence information to enable sales and businesses development
• Collaborate with PR, corporate marketing, and event team on product launches to drive awareness and demand
• Understand market trends and competitors that enable you to develop differentiated marketing strategies and inform product decisions to increase our market presence and penetration
• Act as the voice of the customer, deeply knowing financial advisors and clients needs/requirements in order to prioritize recommendations to product and engineering teams
• Become a market expert on Wealth.com’s current and future customers
• Communicate the value of new products and features to the sales team and develop sales communications tools (e.g., webpages, slide decks, one-pagers, etc.) that educate product experts on customer personas and the buyer's journey to best position Wealth.com against our competitors
• Extract meaningful and actionable insights based on customer interviews, feedback, and data to understand customer needs, experiences, and expectations
• Conduct ongoing analysis of competitors messaging and marketing to stay ahead of the curve and ensure clear differentiation
• Collaborate with customer success and sales to capture customer stories and references for internal training and external use
• Lead Product Marketing by creating content and compelling messages across various marketing channels

Qualifications:

• 7+ years of Marketing experience, with 3-5 years in B2B SaaS product marketing
• Proven experience in managing SaaS product launches, and relevant activities and content for blogs, press and analyst relations
• Proficient with SaaS analytics, and the ability to define, collect, and analyze metrics that guide business decisions
• You have a true curiosity around customer personas, challenges, and behaviors
• You can identify innovative ways to deliver content, rally people behind your vision, and motivate cross-departmental collaboration in an effort to successfully launch a campaign
• Experience in multiple market segments and go to market motions, with a solid understanding of how each works together
• A Bachelor's Degree in Marketing

Why you'll love working for wealth.com

• Competitive Salary.
• Fully remote, flexible work environment. We do however meet together in person several times a year.
• Full medical and dental benefits.
• Unlimited PTO in an environment where taking time off to relax or recharge is supported and encouraged.
• Paid Parental Leave.
• Company equity managed through Carta.
• 401k with Match and 100% vesting upon hire.
• Free estate planning!