Senior Director, Marketing & Marketing Access - North America

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby.

Location: Remote

Position Summary

The Senior Director, Marketing & Market Access – North America will lead the strategic development and execution of integrated marketing and market access initiatives for a global leader in IVF and genetic services. This leadership role is responsible for driving commercial success across medical device and genetic service portfolios by shaping go-to-market strategies, strengthening customer engagement, and expanding patient access through effective reimbursement strategies.

Partnering closely with Sales, Medical Affairs, and Customer Service, this individual will play a critical role in aligning clinical value, pricing, and payer dynamics to accelerate adoption and portfolio growth. The ideal candidate brings a blend of strategic vision, operational excellence, and people leadership, with a proven ability to build high-performing teams and deliver measurable business impact in a complex healthcare environment.

Key Responsibilities

• Develop and execute a comprehensive North America marketing and market access strategy aligned with global business objectives

• Build, lead, and mentor high-performing teams across branding, digital, analytics, content, and communications

• Drive portfolio growth through market analysis, competitive intelligence, forecasting, and commercialization planning

• Define key performance indicators (KPIs), manage budgets, and optimize marketing effectiveness and return on investment

• Lead omnichannel commercial initiatives, including conferences, key opinion leader (KOL) engagement, advocacy programs, and business development support

• Partner with Medical Affairs and Commercial teams to develop and implement evidence generation and reimbursement strategies

• Align pricing strategy, clinical value propositions, and payer dynamics to enhance adoption and improve patient access

• Collaborate with global and regional stakeholders to ensure strategic alignment and effective execution across markets

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field required

  • Equivalent experience: Associate’s degree with 10+ years in healthcare product marketing

  • MBA or other advanced degree preferred

• 7+ years of experience in healthcare product marketing and commercialization

• 3+ years of experience leading and developing marketing teams

• Strong expertise in strategic planning, branding, product launches, and market analysis

• Experience in Women’s Health, IVF, or related healthcare markets strongly preferred

• Demonstrated leadership, collaboration, and influencing skills across cross-functional teams

• Innovative mindset with the ability to translate ideas into actionable strategies and measurable outcomes

Benefits

• Paid Time Off and 10 Paid Holidays

• 401(k) with Employer Match

• Medical, Dental, Vision

• IVF Coverage to support family building needs

• GAP Insurance

• Basic Life and AD&D Coverage

• Short- and Long-Term Disability

• Optional AFLAC Supplemental Policies

• Employee Assistance Program (EAP)

• Flexible Spending & Health Savings Account

An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment.

We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.