Revenue Growth Manager

Vital Farms –

Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!

At Vital Farms, we’re proud of the diverse communities we serve and the stakeholders who help bring our purpose to life. We’re committed to fostering an inclusive and collaborative environment where every crew member feels valued. We see this as one of our greatest strengths - and your role is key to helping us build on it.

Your Role:

The Revenue Growth Manager is responsible for driving the analytical foundation and operational excellence behind Vital Farms’ Revenue Growth Management strategy. As a key cross-functional partner, this role supports pricing execution, promotional ROI analysis, and mix optimization while helping to build scalable tools, processes, and insights that empower our commercial teams. This position is ideal for someone who thrives at the intersection of analytics, business strategy, and collaboration — and wants to help shape the future of how we grow revenue at Vital Farms.

What You'll Do:

Pricing Merchandising Execution

• Support the Director in managing the pricing process across channels, ensuring data accuracy, timely updates, and alignment with MAPS (Merchandising, Assortment, Pricing Shelving) guidance.
• Perform pricing analyses, elasticity assessments, competitive reviews, and margin modeling to inform recommendations.
• Monitor adherence to pricing and promotional guidelines, identifying risks and exceptions

Promotional Effectiveness ROI

• Build and maintain ROI models, dashboards, and KPIs in partnership with Sales and FPA.
• Evaluate promotional performance and identify actionable insights to strengthen future promotional strategies.
• Support test-and-learn pilots, including new promotional mechanics or pack/price strategies

Mix, Architecture Innovation Support

• Analyze current mix performance and partner on future Price Pack Architecture exploration as we expand categories and channels.
• Model pack size, pricing, and merchandising scenarios to guide commercial decision-making.

Cross-Functional Partnership Process Management

• Collaborate with the IBP team to ensure pricing and promo inputs are accurately reflected in the demand plan and work through gaps where needed.
• Support the Director in developing scalable RGM processes, documentation, and playbooks for the organization.
• Coordinate with consultants or vendors as needed to support RGM capability building.

Data Management Technology Enablement

• Leverage SPINS/Nielsen/IRI data and internal systems to maintain robust, accurate, and actionable RGM datasets.
• Recommend enhancements to tools, reporting structures, and technology solutions that advance our revenue growth capabilities.

Business Storytelling

• Translate data into compelling, easy-to-digest narratives and selling materials that help cross-functional partners understand recommendations and drivers of performance.

What You Bring to the Table:

• Bachelor’s degree in Finance, Business, Economics, Analytics, or related field.
• 5+ years of experience in CPG pricing, trade, FPA, category management, commercial finance, or revenue growth management.
• Strong analytical mindset with demonstrated ability to build pricing models, evaluate promotion ROI, and distill insights from large datasets.
• Experience with SPINS/Nielsen/IRI or similar data sources.
• Advanced Excel skills (modeling, scenario analysis, dashboards).
• Strong working knowledge of PowerPoint and ability to develop clean, compelling presentations.
• Proven success collaborating cross-functionally with Sales, Marketing, and/or Finance partners.
• Ability to manage multiple workstreams with strong attention to detail and follow-through.
• Comfort working in an entrepreneurial, fast-paced, and evolving environment.
• Ability to influence without authority and build trusted partnerships.
• Highly organized, problem-solving mindset, and resourceful approach to challenges.
• Ability to travel 15-20% for team and companywide meetings, onboarding trips and other business needs. 
• You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
• You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
• You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
• You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
• You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.
• We recognize that talent comes in many forms. Even if you don’t meet every requirement, we encourage you to apply. You may have strengths we haven’t yet considered!

What We Bring to the Table:

• A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
• Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
• Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
• Free eggs and butter (yes, really!), along with friends and family discounts.
• Fun team SWAG that will make you the talk of the town.
• Professional development opportunities and an amazing team dedicated to your growth.