CRO and Web Developer

As Virtuagym keeps on growing, we are now looking for a new face to complement our Marketing team. As a CRO & Website Developer, you will be responsible for optimizing and scaling our marketing website to drive conversions, enhance user experience, and improve performance across markets. Will you join us in our quest to create a healthier and happier world?

Join a high performing team and make an impact!

We're a passionate, driven team with a strong focus on growth and delivering outstanding results. At Virtuagym, we cultivate a high-performance culture built on dedication, ownership and driving excellence. If you're a self-starter who embraces challenges, thrives in a fast-paced, dynamic environment and keeps going where others might stop, this could be the perfect role for you! In return, you’ll join a team where you can grow, develop, and truly unlock your full potential.

We have a beautiful office in the center of Amsterdam and while we foster getting together to exchange ideas and energy, we are a remote-friendly company. This means that you have the freedom to work from home whenever you want, provided you keep delivering great results! At the same time we love bringing our teams together by organizing team events and company parties to brainstorm about the future of our industry and build friendships, while having fun along the way.

What the role looks like
As CRO & Website Developer, you’ll be the driving force behind the performance, experimentation, and continuous improvement of our marketing website. This is a hands-on role where you’ll blend technical development with conversion optimization — building new components, running experiments, and improving key metrics like conversion rate, site speed, and user engagement.

You’ll work closely with your colleagues in the marketing team to turn data into action — and make our website a key growth engine across all regions. If you thrive at the intersection of code, UX, and performance data, this role gives you the autonomy, tools, and impact to do your best work. We are looking for a full-time employee.

Some of your key tasks

• Take full technical ownership of our marketing website — built with Hugo, hosted on Netlify, and managed via CloudCannon CMS — ensuring smooth deployments from staging to production.

• Drive continuous conversion rate improvement across the site by planning, executing, and analyzing A/B and multivariate tests on high-impact pages.

• Own key website KPIs, monitoring and improving site performance, scalability, and accessibility across devices, with a focus on Core Web Vitals and UX best practices.

• Analyze behavior and performance data using GA4, Hotjar, and Lighthouse to identify friction points and opportunities.

• Stay on top of website design and functionality trends to ensure our site remains best-in-class for lead generation and user experience.

Requirements

What you will bring to the team

• 3+ years of front-end development experience, with strong HTML, CSS, and JavaScript skills and hands-on experience with Git workflows and static site generators (ideally Hugo).

• Deep understanding of website conversion funnels and analytics, with a proactive, data-driven approach to experimentation and optimization.

• Familiarity with GA4, Hotjar, Lighthouse, VWO (or similar), and a strong sense of ownership over site performance and CRO outcomes.

• Experience with CloudCannon CMS and managing integrations with marketing tools like FormAssembly, HubSpot, and Salesforce.

• A strong sense of ownership — you’re comfortable leading initiatives from concept to deployment, and consistently drive impact without needing to be told where to focus.

• A growth mindset and curiosity for evolving best practices in UX, CRO, and web development within a lead generation funnel context.

Important note: please do apply if you meet 70%+ of the criteria. At Virtuagym we hire great people, not just resumes. If you can't check off a few requirements but are a fast learner, we’d love to hear from you!

Here’s why you should join Virtuagym!

Benefits:

🚀 Grow your career by having a direct impact on our business results, in a team where learning and personal growth are at the core.

🌎 Remote-friendly: you can work from your home in The Netherlands.

Please note: for our Amsterdam office vacancies, even though we are remote-friendly, we can only hire people who live in the Netherlands/are open to moving to the Netherlands, and hold a Dutch citizen service number (BSN).
🌴 25 paid vacation days per year (based on a full-time contract), with the option to buy extra vacation days when you have used up all 25 days

🏡 Pension scheme and a holiday allowance of 8%

💻 We provide your home office set-up and hardware and a working-from-home allowance.

💪 The Virtuagym Health Program: a monthly contribution towards your gym subscription (Trainmore, Basicfit, Classpass, Urban Sports Club etc.), Friends & Family gym discount and free video-on-demand workouts.

✈ Work from abroad (within Europe) for up to 12 weeks a year with a maximum of 4 consecutive weeks.

💬 Unlimited access to on-demand coaching with psychologists via chat, phone, or video call through the platform OpenUp.

Cultural perks:

📈 Many opportunities for personal and professional growth within the company.

😎 A fun, healthy, and international work environment made up of over 35+ nationalities.

🗣 We believe in a flat hierarchy with room to take ownership: your voice will be truly heard.

⚽ Organized Virtuagym sports events throughout the year.

🎉 Awesome company events such as New Year's dinners, Summer outings, ski trips, etc.

🍝 Friday company lunches at our Amsterdam office.

🍹 Weekly Friday drinks and snacks in the office!

🐶 Pet-friendly office at the Amsterdam canals. Bring your pup to work day!

About Virtuagym
Virtuagym is a leading and fast-growing innovator in the digital health and fitness domain, offering a Software as a Service solution and multiple native apps to users worldwide. We offer coaching and management solutions for trainers, studios, clubs and corporate wellness, all with the vision to make the world a healthier and happier place.

Virtuagym is an ambitious, passionate and multicultural team of talented people who want to create a healthier world for all. We believe in teamwork, challenging each other, being bold and adventurous, working lean, taking care of each other and sharing success. As a scale-up, we embrace our diversity, international character and our flat hierarchy that promotes great freedom, taking ownership and making a true impact. Our talented staff of 175+ employees are based out of two locations: Amsterdam, NL, and Medellin, CO.

Every day with us will be an opportunity to cultivate and evolve your personal and professional skills, as well as to make a significant impact on a global scale. At Virtuagym everyone can grow, whatever background you bring with you. We are not just colleagues, we are friends, willing to help and support each other. By joining us, you become a part of a joyful and energetic team.

Ready to join us?
Please do not hesitate to apply by clicking the ‘Apply for this Job’ button below! We will get back to your application within 10 working days.

For any questions on the vacancy, please get in touch with the recruitment team at recruitment@virtuagym.com.