Avery Dennison

What began as a modest venture in 1985 has evolved into Vestcom, the industry leader in technology-driven, shelf-edge media solutions for retailers and Consumer Packaged Goods (CPG) companies. The journey started with a clear objective: to help retailers and CPGs connect with shoppers at the most critical moment – the point of decision. For over three decades, Vestcom has been at the forefront of shelf-edge innovation, pioneering solutions that not only enhance the shopping experience but also drive significant operational efficiencies and profitable growth. The company's patented technologies and data-integrated approach have earned the trust of over 70 leading retailers, with its solutions implemented in more than 60,000 stores nationwide. This extensive network has made Vestcom a vital partner for over 800 CPG companies, enabling them to deliver targeted brand messaging and promotions directly at the shelf.

A pivotal moment in Vestcom's story came in 2021 when it was acquired by Avery Dennison, a global Fortune 500 materials science and manufacturing company. This acquisition marked a significant milestone, providing Vestcom with the resources and global reach to accelerate its innovation pipeline and expand its offerings. As a standalone business unit within Avery Dennison, Vestcom continues to operate with the entrepreneurial spirit of a startup while benefiting from the stability and expertise of a global leader. Under the leadership of Chairman and CEO John Lawlor, who has been at the helm since 2009, Vestcom has seen dramatic growth. The company remains headquartered in Little Rock, Arkansas, and its team of approximately 1,200 employees is dedicated to synthesizing complex store-level data into simple, actionable in-store solutions. From its proprietary 'stackz' pre-cut labels to its 'shelfAdz' branded displays, Vestcom continues to redefine the possibilities of in-store marketing, ensuring that its partners' messages are seen where it truly matters.