Business Development Representative

Summary of Position:

Verisma is seeking a motivated and driven Business Development Representative (BDR) to support our commercial growth efforts. This role is ideal for someone who thrives on initiating conversations, uncovering opportunities, and building relationships that lead to business growth. Reporting into the Vice President of Marketing and working in close alignment with Sales, the BDR will play a critical role in qualifying inbound leads, executing strategic outbound outreach, and driving engagement ahead of key industry events. This position offers hands-on exposure to sales strategy, pipeline development, and market segmentation—providing a strong foundation for future growth within the commercial organization. Success in this role is measured by the ability to consistently meet monthly meeting quotas and contribute to pipeline generation.

Key Responsibilities:

Inbound Lead Qualification:

Rapidly assess and qualify inbound leads from marketing channels
Set meetings with high-potential prospects and ensure accurate Salesforce tracking
Collaborate with Sales to ensure smooth handoff and follow-through

Strategic Prospecting:

Execute targeted outbound efforts to engage prospective clients
Maintain an active prospecting list and report progress regularly to Sales counterparts
Use multiple channels (email, phone, social) to generate interest and schedule meetings

Event-Driven Engagement:

Drive pre-event meeting scheduling to maximize Verisma’s investment in conferences and trade shows
Invite and confirm attendance of clients and prospects to Verisma-hosted dinners and networking events
Support post-event follow-up to convert interest into pipeline

Sales Alignment and Collaboration:

Work hand-in-hand with Sales counterparts to identify high-value targets and refine outreach strategies
Share insights from prospect interactions to inform messaging and positioning
Stay agile and responsive to shifting priorities and market dynamics

Minimum Qualifications:

Bachelor's degree in Marketing, Business, preferred
2 years of healthcare IT experience driving sales conversations
Proven experience in sales prospecting and desire to enter into a Sales Executive position in the future
Familiarity with Salesforce is a plus
Strong communication and collaboration skills
Ability to manage multiple projects and meet deadlines
Detail-oriented with a focus on data accuracy and cleanliness
Ability to thrive in a fast-paced environment and adapt to changing team needs
Ability to travel up to 10% of the time, as needed.

Business Development Representative