Demand Generation Manager

Description

Vega is one of the fastest-growing startups in cybersecurity, redefining security analytics and operations with an AI-native platform for the SOC.

We are building the next-generation operating system for security teams. Vega is already delivering real impact at some of the world’s largest organizations - improving detection, unlocking the value of their security data, and reducing cost and complexity.

With HQs in New York and TLV, we’re looking for people who want to be a part of the next rocket-ship in cyber.

We’re hiring our first Demand Generation Manager. You’ll own most of what brings prospects to us and turns them into pipeline: paid SEO and AEO, email, webinars, lifecycle, and whatever else works.

We are looking for someone who treats this like a craft, who runs experiments constantly, gets a little obsessed with why something converted (or didn’t), and uses AI tools every day because they make the work better, not because it’s on a roadmap.

What You Will Do

• Own the full demand engine. Paid search, paid social, programmatic, sponsorships, SEO, AEO, content distribution, email, nurture, webinars.
• Run experiments every week. New ad creative, new landing pages, new audiences, new CTAs, new subject lines.
• Own AEO. Build the strategy that gets Vega cited in ChatGPT, Perplexity, Claude, Gemini, and Google’s AI Overviews when someone asks about modern SOC tooling.
• Use AI tools to do more with less. Prompts, agents, automations, whatever you reach for. We expect this to feel like magic, not like an extra step.
• Get the most out of every dollar. Manage bids, budgets, audiences, and creative across paid channels. Tell us honestly what’s working and what isn’t.
• Build the path to convert. Work with web and design on landing pages, forms, and on-site personalization. Have a real opinion on what should be gated.
• Run nurture in HubSpot. Segmentation, scoring, sequences, lead handoff to SDRs. Make it good enough that Sales actually wants the leads.
• Own the numbers. Build the dashboards.

Requirements

What You Will Bring

• 3-6 years of experience in B2B demand gen or growth marketing. Cybersecurity or technical SaaS preferred.
• A scrappy, builder mentality. You’d rather ship something rough today and learn than wait for perfect.
• Real A/B testing experience. We’ll ask you to walk us through tests you’ve run, what you thought would happen, what actually happened, and what you did about it.
• Hands-on AEO experience. You’ve actively worked on getting a brand into LLM answers and have a point of view on what moves the needle.
• You use AI tools every day across writing, research, ops, and analysis. This is a habit, not an ambition.
• Solid in HubSpot (or similar), Google Ads, LinkedIn Ads, GA4
• Comfortable in spreadsheets