Static & Motion (Paid Media & AI-Enabled Creative)

Purpose

As part of the Creative Unit, you will support and execute creative tactics defined by the PODs across multiple channels — including paid media, EDMs, UI/UX landing pages, and social media content. You will work closely with Copywriters, Performance Marketers, Product Designers, and AI Engineers to translate strategic direction into high-quality, conversion-focused static and motion creatives.

This is a maker’s role, not a strategist’s. It is ideal for a designer who understands what drives performance in paid media, enjoys rapid experimentation, and is motivated by producing best-in-class creatives that scale across platforms.

The Graphic Designer (Static & Motion) plays a critical role in driving creative performance, innovation, and consistency across Valerie’s brand portfolio — ensuring every asset is platform-native, on-brand, and built to convert.

Accountabilities

• Collaborate with Creative, Product, and Performance teams to deliver high-impact paid media creatives across Valerie brands and investment portfolios.

• Drive creative quality and innovation for performance campaigns, balancing speed with execution excellence.

• Apply platform best practices, creative hygiene, and performance learnings consistently across outputs.

• Make day-to-day creative decisions aligned with Valerie’s values, creative frameworks, and brand standards.

Creative Execution (Paid Media Focus)

• Translate POD briefs into high-performing static and motion creatives for paid acquisition and retention campaigns.

• Produce cross-channel assets, including:

• Paid social ads (Meta, TikTok, YouTube)

• Short-form motion videos and animated ads

• EDM and lifecycle marketing visuals

• Landing page and UI/UX design components

• Own execution of multiple creative variations per concept to support A/B testing and creative iteration.
  Ensure assets are mobile-first, thumb-stopping, and designed for performance at scale.

Platform Knowledge & Creative Hygiene

• Apply strong working knowledge of Meta creative best practices, including:

• Clear visual hierarchy and primary message framing

• Safe zones, aspect ratios, and text legibility

• Avoidance of policy-risk elements and creative fatigue patterns

• Understanding of what typically works for:

• Static vs video

• UGC-style vs polished creatives

• Hooks, overlays, and pacing

• Design with awareness of platform-specific nuances for:

• Meta (Facebook & Instagram)

• TikTok (native, fast-paced, creator-style motion)

• YouTube (Shorts and standard video ad formats)

• Work closely with Performance teams to iterate creatives based on results, feedback, and testing insights.

AI-Driven Design & Innovation

• Leverage AI tools (e.g., Midjourney, DALL·E, Firefly, Runway, Leonardo.ai) to accelerate ideation and production where applicable.

• Refine AI-generated outputs through design polish, compositing, and motion enhancement.

• Contribute to creative experimentation, rapid prototyping, and new visual approaches for paid media.

• Maintain structured creative files, versions, and basic prompt or asset documentation.

Design Craft & Systems Thinking

Create and finalise assets using:

• Adobe Photoshop

• Adobe Illustrator

• Adobe After Effects / Premiere Pro (or equivalent)

• Figma

• Support the development of reusable templates, modular design systems, and motion formats to improve creative efficiency.

• Ensure brand consistency across colour, typography, layout, and motion principles while adapting for performance needs.

Exploration & Learning

• Stay current with paid media creative trends, motion formats, and emerging AI-assisted workflows.

• Proactively suggest creative innovations, new formats, or execution improvements.

• Participate in creative sprints, testing cycles, and post-campaign reviews to improve output quality.

Ideal Behaviour, Qualifications & Skills

• Strong execution-focused designer with paid media experience.

• Balances creativity with performance thinking — understands that great design must also convert.

• Detail-oriented with high standards for craft and finish.

• Comfortable working in fast iteration cycles with frequent feedback.

• Curious, adaptable, and motivated to improve creative output continuously.

• Treats experimentation and iteration as core to the role.

• 3–5 years of experience in graphic design, motion design, or digital paid media creative.

• Proven experience producing high-quality static and motion creatives for paid campaigns.

• Proficiency in:

• Adobe Photoshop, Illustrator

• Figma

• Motion tools such as After Effects, Premiere Pro, or similar

• Solid understanding of short-form video, animation, and performance-led creative production.

• Strong foundation in layout, typography, colour theory, and visual hierarchy.

Nice to have

• Experience working with AI-assisted creative tools or workflows.

• Familiarity with performance testing frameworks and creative iteration cycles.

• Understanding of social-first aesthetics and emerging ad formats across Meta, TikTok, and YouTube.

Key Performance Indicators

• Creative Performance Quality: % of paid media creatives approved with minimal revisions.

• Platform Hygiene Compliance: Adherence to Meta and platform-specific best practices.

• Iteration Velocity: Speed and effectiveness of creative improvements post-feedback.

• Innovation Contribution: Introduction of new creative formats or execution approaches.

• Adoption & Reusability: Usage of templates, formats, or systems created by the designer.