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At Vacation Inc., we are revolutionizing the sunscreen industry by infusing it with an unparalleled sense of leisure and nostalgia. Since our launch in June 2021, we've embarked on a mission to make sun protection an enjoyable and coveted experience. Our innovative approach stems from a realization that the sunscreen market had become overly clinical, losing the fun and carefree spirit associated with sun-soaked vacations of the past, particularly the 1960s, '70s, and '80s. We are dedicated to changing that narrative by creating 'Leisure-Enhancing Sunscreen™' that not only provides superior skin protection but also transports users to a nostalgic paradise.

Our product development is a meticulous process, undertaken in collaboration with leading experts like Dr. Elizabeth Hale, a Board Certified Dermatologist and an SVP of The Skin Cancer Foundation, and world-renowned perfumers Carlos Huber and Rodrigo Flores-Roux. This ensures that every Vacation® product is not only effective but also a sensorial delight, designed to make the wearer look, feel, and smell like they've just returned from a luxurious getaway. We've captured widespread attention with unique offerings such as our Chardonnay Sunscreen, Classic Lotion with an '80s retro aesthetic, and the viral sensation Classic Whip SPF 30 sunscreen, which perfectly mimics a can of whipped cream. More recently, our SPF 30 Baby Oil has tapped into nostalgic memories while providing modern, safe sun protection. Our commitment to innovation extends beyond product formulation to our entire brand world, which is a 360-degree immersive experience inspired by 1980s beach culture. This includes everything from our packaging to our vibrant social media presence, all designed to enhance leisure and bring fun back to sun care. We are serious about our mission and are poised for significant growth, backed by successful fundraising efforts aimed at making Vacation® products available wherever sunscreen is sold.