URUS Group

URUS Group is a holding company with cooperative and private ownership, formed in 2018 to meet the needs of dairy and beef cattle producers around the globe. With strong roots in the global agriculture industry, URUS has grown to become a global leader in products and services for dairy and beef artificial insemination genetics, reproduction, and farm management systems.

The company connects well-established agricultural organizations including Alta Genetics, GENEX, Jetstream Genetics, PEAK, SCCL, VAS, Trans Ova Genetics, Genetics Australia, Leachman Cattle, and AgriWebb. Each organization maintains its own unique identity, products, and services while benefiting from the synergies created within the URUS framework. These companies provide cutting-edge genetics to accelerate genetic progress, customized reproductive services to maximize conceptions, dairy management information systems for smart farming, and an array of products and services to help cattle achieve their genetic potential. The size and scale of URUS enables significant investment in research and technology, building the tools, products, and genetics that producers need for sustainable, productive, and profitable herds of tomorrow. Headquartered in Madison, Wisconsin, URUS operates across North America, South America, Europe, Australia, and beyond.