Field Marketing Manager UKI

The Field Marketing Manager UKI is responsible for leading, developing, and executing regional account-based field marketing strategies that drive pipeline growth, customer engagement, and revenue impact across Unit4’s priority verticals: Not-for-Profit, Professional Services Organizations, Public Sector, and Higher Education. This role operates as the regional owner of field marketing performance and provides leadership, direction, and enablement to the regional field marketing team.

Reporting to the Global Head of Field Marketing, the Field Marketing Manager UKI works within a regional, matrix organization and partners closely with Sales, Business Development, Global Marketing, and other stakeholders to ensure unified go-to-market execution across the full customer journey—from awareness and engagement through pipeline creation, acceleration, and expansion.

Operating with a One Team mindset, this role balances strategic planning with hands-on leadership, ensuring regional priorities are translated into high-impact local execution while maximizing ROI and pipeline coverage.

Key Responsibilities

Regional Field Marketing Strategy & Leadership

• Develop and own the regional marketing plan aligned to commercial targets and Unit4’s vertical go-to-market strategy
• Translate global and regional priorities into actionable, scalable and local field marketing framework
• Lead and motivate the regional team, providing direction, coaching, and regular performance feedback
• Act as the senior field marketing point of contact for the region, representing marketing in regional leadership and commercial forums

Integrated Campaign & Pipeline Ownership

• Drive execution of integrated, multi-channel field marketing campaigns across the region, leveraging a mix of local initiatives and global programs
• Ensure campaigns support the full customer lifecycle, from demand creation through expansion and cross-sell
• Partner closely with Sales and Business Development to continuously ensure that regional activities align with GTM targets and strategy
• Ensure consistent messaging, positioning, and customer value articulation across all regional initiatives

Event, Experience & Account-Based Marketing

• Define and lead the regional new business and customer event strategy, including executive programs, third-party events, and strategic sponsorships
• Oversee planning and execution of high-impact regional and local field events to drive engagement, pipeline, and customer loyalty
• Ensure best-practice 360° event marketing across planning, promotion, execution, follow-up, and performance analysis

Stakeholder, Partner & Vendor Management

• Build strong, trusted relationships with senior commercial stakeholders and regional leadership
• Manage external partners, agencies, vendors, venues, and media relationships to ensure high-quality execution and optimal return on investment
• Support and enable local commercial initiatives when a global or regional approach is not viable

Measurement, ROI & Continuous Improvement

• Own regional field marketing performance reporting, with a clear focus on pipeline contribution, ROI, and business outcomes
• Provide regular insights to regional and global stakeholders on effectiveness, learnings, and optimization opportunities
• Foster a data-driven, test-and-learn culture focused on continuous improvement and scalability

Budget & Operational Ownership

• Hold responsibility for regional field marketing budget oversight, ensuring compliance with financial, procurement, and governance processes
• Balance strategic investment with local flexibility to deliver maximum commercial impact

• Minimum of 8+ years’ experience in B2B field marketing, demand generation, or integrated marketing within a technology, SaaS, or consulting environment
• Proven experience leading regional or multi-country field marketing programs and teams
• Strong background in account-based marketing, funnel management, and complex B2B sales cycles
• Demonstrated success delivering multi-channel integrated campaigns and events with measurable pipeline impact
• Extensive experience partnering directly with Sales and Business Development leadership
• Experience managing regional marketing budgets and working with external agencies and vendors
• Confident, influential communicator able to engage senior stakeholders and executives
• Highly organized, self-directed leader with the ability to manage multiple priorities in a fast-paced, matrix environment
• Passionate team player with a strong results mindset and focus on business impact

Who we are

We are a people-first community that nurtures all the areas that surround your working experience. With us, you’ll be surrounded by a high-performance team that supports your authentic self and celebrates your uniqueness.

We believe that ‘How work should feel’ is an evolving statement. Work goes beyond tasks and everyday responsibilities it’s about feeling valued, empowered, promoted, impactful, seen, and appreciated.

We are reimagining how work makes people feel.

What we offer

• a culture built on trust and accountability - giving you the freedom and autonomy to be successful and make an impact
• balance - with our Flexible Leave Paid Time Off policy, remote working opportunities, Global Wellbeing Days, and other great benefits
• growth opportunities - we provide the tools and guidance required so that you can focus on what really matters to you and so, ultimately, you can achieve your best work
• talented colleagues, role models and mentors - work, learn and be inspired by some of the best talent in the software industry
• a commitment to sustainability - with initiatives such as our Environmental, Social, and Governance strategy and Act4Good programme
• a safe and inclusive working environment – supported by our Employee Resource Groups, which are open to all.

Our commitment to equity

Unit4 is committed to ensuring equal opportunity for everyone. We make our hiring decisions solely based on skills, qualifications, and our current business needs. We know that diversity brings fresh perspectives, ideas, and solutions to our company. This is the essence of our culture. We also welcome and encourage people who are pregnant and/or parents-to-be to apply. If you would like to know more about our commitment to diversity, visit our blogs:

• Our focus to DEI remains central to who we are

• Inclusive hiring at Unit4: Building equal opportunities for all

Background check

This role may require security clearance required for customer projects and access to sensitive (customer) data. That means that after you have accepted our offer, we could ask for background checks. Subject to applicable local laws, such security checks may require disclosure of personal information including criminal record declaration, right to work, personal identification and work history. No worries – we'll handle it according to local privacy laws and keep your information safe. Questions? Feel free to reach out!

Meet Unit4. With over 40 years of heritage, we’re an agile, fast growing, Cloud company that is on a mission to redefine Enterprise Resource Planning (ERP) for mid-market people-centric organisations.

With our innovative, self-driving, adaptive and intuitive software, our customers can spend more time on meaningful high-value work.

At the heart of what we do lies a simple yet profound purpose: Improve how people work by focusing on what truly matters. — A powerful statement that enables different priorities for different people.

We’re shaping how work should feel, and we empower our people by providing them with the right tools to achieve the autonomy they need - it's what makes us unique.