Unifyr

Unifyr is an ecosystem technology company that helps businesses harness the power of channel partnerships at scale. For over 20 years, the company has been setting the standard for partner-led growth, providing innovative, integrated solutions that drive success for suppliers, partners, and agencies in today's fast-paced market. The company powers the go-to-market infrastructure to accelerate channel-driven pipeline and expand market reach for enterprise vendors worldwide.

As an AI-native Partner Relationship Management (PRM) platform, Unifyr brings together the tools businesses need to run their channel programs: a partner portal, marketing automation, deal registration, and a built-in learning management system. The platform serves companies at every growth stage - from emerging businesses signing their first partners to global enterprises managing thousands of channel relationships. Unifyr's purpose-built AI agents work across partner programs, onboarding new partners, recommending campaigns, and answering questions so teams can focus on building relationships that matter.

Unifyr customers have driven over $25 billion in total deal value, facilitated over 3 million deals, generated over 30 million leads, and engaged with over 800,000 partners across the platform. Trusted by leading enterprises worldwide, Unifyr delivers the intelligence and unified view companies need to drive predictable, scalable channel growth. The company maintains headquarters in Cary, North Carolina, with European operations based in Munich, Germany.