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Truly Free HomeTH

DR Copywriter

Truly Free is a subscription-based company offering plant-based, non-toxic laundry and cleaning products in sustainable, refillable packaging.

Truly Free Home

Employee count: 51-200

Salary: 80k-100k USD

United States only

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We're looking for a performance-obsessed Direct Response Copywriter who understands that great copy doesn't just sound good—it converts. This role sits at the intersection of creative strategy and revenue growth, owning the messaging that drives customer acquisition, retention, and LTV across our DTC channels.

Requirements

  • 3+ years of direct response copywriting experience (DTC or performance marketing preferred)
  • Proven track record of writing copy that drives measurable results
  • Deep understanding of customer psychology and buyer intent, offers, hooks, and urgency, paid social and lifecycle marketing ecosystems
  • Experience working closely with paid media, creative, or growth teams
  • Comfort using data to inform decisions

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Salary

Salary: 80k-100k USD

Location requirements

Hiring timezones

United States +/- 0 hours

About Truly Free Home

Learn more about Truly Free Home and their company culture.

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Truly Free is a provider of non-toxic, plant-based cleaning and laundry products designed to create safer home environments. Founded in 2015 by Stephen Ezell, the company was established after Ezell's son experienced a severe skin reaction to traditional laundry detergent. Headquartered in Williamsburg, Michigan, Truly Free operates on a subscription-based model, delivering concentrated cleaning solutions in refillable packaging to reduce plastic waste and environmental impact.

The company's product line includes laundry wash, bathroom cleaners, kitchen sprays, and other household essentials, all formulated without harsh chemicals such as thickeners, dyes, or optical brighteners. Truly Free emphasizes transparency in its ingredients and aims to 'free' homes from toxic substances. Beyond its product offerings, the company is committed to social impact, supporting various charitable initiatives and community projects. Through its 'Refillable Revolution,' Truly Free seeks to eliminate single-use plastics and promote sustainable living practices for families across North America.

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Truly Free Home

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