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The Kraft Heinz CompanyTC

Media and Digital Manager

The Kraft Heinz Company is a global food and beverage leader, formed by the 2015 merger of Kraft Foods and H.J. Heinz. It owns over 200 brands, including Kraft, Heinz, Oscar Mayer, and Philadelphia, and is the third-largest food and beverage company in North America and fifth-largest globally.

The Kraft Heinz Company

Employee count: 5000+

Germany only

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Job Description

Media and Digital Manager (EPDM)

Key responsibilities — Media

  • Lead day-to-day media and digital implementation with local marketing teams (excluding UK), working closely with Carat and Kitchen; focus on Germany as a priority market.
  • Manage productivity across EPDM markets through collaboration with internal and external stakeholders.
  • Support development of media briefs for Germany, BLX and Nordics.
  • Lead the audit process across EPDM markets, with primary focus on Germany.
  • Work with Kitchen & Carat teams on always-on social activity (Smartly).
  • Support JBP realisation by collecting data and feedback from markets and developing a test-and-learn agenda, including implementation of AI-powered solutions.

Key responsibilities — Cross-team working and other areas

  • Work closely with the wider Marketing and PODs teams to implement the EPDM strategy.
  • Ensure key campaign messages are consistently used and maximised across media and digital channels.
  • Support excellence and capability building through a media training agenda.

Working relationships and stakeholders

  • Internal: Local marketing teams across EPDM markets, wider Marketing & PODs teams.
  • External: Carat and Kitchen agencies/partners, other external stakeholders supporting media execution.

Location(s)

Homebased - Germany

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

About the job

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Posted on

Job type

Full Time

Experience level

Location requirements

Hiring timezones

Germany +/- 0 hours

About The Kraft Heinz Company

Learn more about The Kraft Heinz Company and their company culture.

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The Kraft Heinz Company is a globally recognized food and beverage conglomerate, formed in 2015 through the merger of Kraft Foods Group and H.J. Heinz Holding Corporation. With a rich heritage stemming from two iconic American food companies, Heinz founded in 1869 and Kraft established in 1909, the company possesses an extensive portfolio of over 200 well-known and beloved brands. These include flagship names such as Kraft, Heinz, Oscar Mayer, Philadelphia Cream Cheese, Velveeta, Lunchables, Jell-O, Kool-Aid, Capri-Sun, and Maxwell House, with eight of these brands individually exceeding $1 billion in annual sales. The company's products span a wide array of categories, including condiments and sauces, cheese and dairy, ambient meals, frozen and chilled meals, meats and seafood, refreshment beverages, coffee, and other grocery items, catering to diverse consumer preferences and eating occasions globally.

Headquartered jointly in Chicago, Illinois, and Pittsburgh, Pennsylvania, The Kraft Heinz Company operates as the third-largest food and beverage company in North America and the fifth-largest worldwide. Its products are manufactured in numerous facilities across the globe and marketed in over 40 countries, reaching consumers in more than 190 nations and territories. The company is committed to driving transformation within the food industry, focusing on innovation, quality, taste, and nutrition. It leverages its significant scale and agility across six consumer-driven product platforms. Kraft Heinz is also dedicated to sustainable and ethical practices, aiming to make a positive impact on communities and the environment while responsibly contributing to the global food supply. The company continues to adapt to evolving consumer trends, including an increased focus on health and wellness, plant-based alternatives, and e-commerce channels, while striving for consistent growth and operational efficiency.

Employee benefits

Learn about the employee benefits and perks provided at The Kraft Heinz Company.

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Onsite gym

Kraft Heinz has an onsite gym.

Mother's room

Kraft Heinz has a mother's room.

401(K)

Kraft Heinz offers a 401(K) plan.

Pet insurance

Kraft Heinz offers pet insurance.

View The Kraft Heinz Company's employee benefits
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The Kraft Heinz Company

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