GTM Enablement Principal

Synack’s Penetration Testing as a Service platform manages customers’ attack surfaces by discovering new assets, pentesting for critical vulnerabilities and gaining visibility into the root causes of security risks. We are committed to making the world more secure by harnessing a talented, vetted community of security researchers to deliver continuous penetration testing and vulnerability management, with actionable results. Synack's PTaaS platform has uncovered more than 71,000 exploitable vulnerabilities to date, protecting a growing list of Global 2000 customers and U.S. agencies in a FedRAMP Moderate Authorized environment. For more information, please visit www.synack.com.

We are seeking a highly motivated and experienced Go-to-Market (GTM) Enablement Lead to join our fast-paced cybersecurity company. This role is part commercial and part technical and is central to ensuring the effectiveness of our GTM teams (Sales, Customer Success, Technical teams). A main focus will be the successful adoption of our cutting-edge cybersecurity products by our customers and across our teams. The ideal candidate will possess a deep understanding of the cybersecurity sales landscape, a proven track record in developing and executing comprehensive enablement programs, and a passion for driving measurable performance outcomes. Furthermore, this role is expected to enable teams on the latest revenue stack technologies to ensure optimization of tools and workflows. This role requires a "full-stack" approach, from strategy definition to hands-on content & technical delivery and operational implementation.

Sounds interesting? Keep reading...

Here’s what you'll do

• The Enablement Lead will be responsible for the end-to-end design, build, implementation, and tracking of comprehensive enablement curricula tailored for our entire GTM organization:

  • Curriculum Development: Design, develop, and deploy cohesive learning paths (e2e curricula) for all GTM roles, including Technical Development Representatives (TDR)/Account Executives (AE), Sales Architects (SA), Customer Success Managers (CSM), Technical Account Managers (TAM), and Channel Account Managers (CAM).
  • Content Focus: Develop enablement content covering core areas such as new hire onboarding, product troubleshooting best practices, new product release readiness, competitive intelligence, product positioning, and foundational cybersecurity knowledge.
  • Technical Acumen: Develop and deliver trainings on new tools to ensure broad adoption and process optimization; partner with Sales Ops to ensure changes in the Revenue stack are appropriately communicated to all relevant users and stakeholders
  • Strategic Evaluation: Proactively evaluate the effectiveness of past enablement strategies and attempts. Define and implement appropriate 'next' attempts, ensuring we continuously iterate and refine our approach to avoid repeating ineffective historical practices.
  • Program Tracking: Establish clear definitions of success, focusing on metrics such as content utility, program adoption, tool utilization, and direct impact on performance outcomes (e.g., pipeline generation, deal velocity, quota attainment, customer satisfaction).
• The role requires close collaboration with Content Marketing and Product Marketing teams to ensure the GTM organization has the best-in-class assets to drive revenue and customer value:
  • Collateral Production: Partner to produce and refine high-impact sales collateral, internal training documentation, customer-facing materials, and technical guides.
  • Documentation Audit: Conduct a complete and ongoing audit of existing GTM materials, identifying gaps, redundancies, and opportunities for consolidation or retirement. Ensure all documentation is accurate, up-to-date, and easily accessible.
• You will work with Sales Operations to optimize GTM tools and processes, ensuring operational excellence across the field:
  • Tool and Process Implementation: Partner with Sales Ops to implement and manage changes to GTM tools (CRM, Enablement Platforms, etc.) and underlying processes.
  • Operational Playbooks: Develop and maintain operational playbooks that standardize best practices for the GTM organization.
  • Program Ownership: Own and manage internal GTM support programs, such as the "GTM Buddy" program, and related peer-to-peer learning tools and initiatives.

Here’s what you’ll need

• Industry Knowledge: Deep understanding of the cybersecurity product landscape, sales cycles (including different sales methodologies), and customer needs.
• Enablement Expertise: Proven success in a GTM Enablement role, preferably within a B2B SaaS or cybersecurity environment; demonstrated ability to enable pre and post-sale teams
• Relationship Building: Strong ability to connect with and build credibility and trusted relationships with front-line GTM leadership (Sales Managers, CSM Leads, etc.) and individual contributors.
• Analytical Mindset: Demonstrated ability to define, track, and report on enablement success metrics, translating activity into tangible business outcomes (utility, adoption, performance).
• Communication & Influence: Exceptional written and verbal communication skills, capable of influencing stakeholders at various levels.
• Content Development: Experience designing and delivering training across various formats (in-person, virtual, self-paced, video).
• Technical Understanding: Demonstrated understanding of ‘best in class’ GTM tools and means of integrating tools for successful outcomes

Ready to join us?

Synack is committed to embracing diversity. Our people are our strength. Each addition to our team is an opportunity to grow and diversify our ideas, experiences, and viewpoints. Synack strives to be inclusive of all people.

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This position has responsibility to ensure Synack’s security and privacy posture is maintained.

$150,000 - $170,000 Salary is determined by a combination of factors including location, level, relevant experience, and skills. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. The compensation package for this position may also include equity, and benefits.

For more details about our benefits, please see here. Then for the Employer code, enter: synack