United States onlySwiftly is an AI-native retail technology company founded in 2018 and headquartered in the Bay Area. We empower regional and independent grocers to compete in an AI-first world by providing best-in-class app, web, loyalty, and e-commerce solutions, with no SaaS fees. Instead, Swiftly drives revenue through its retail media network, sharing profits with retailer partners.
With 70+ retailer banners and Series C funding, Swiftly is the first in the industry to seamlessly connect digital and in-store shopping. AI is at the core of how we build, operate, and scale, powering everything from shopper personalization to internal engineering velocity. Our solutions, including Audience Optimizer™, Alcohol Cashback, and Offsite Campaigns, drive shopper engagement and brand success.
Position Summary:
Swiftly is seeking a high-performing Audience Optimizer (AO) Renewal Director to lead the retention, expansion, and strategic growth of our existing grocery retailer partnerships across all accounts. This role is responsible for driving renewals, increasing investment levels, and maximizing long-term customer value through thoughtful campaign planning and performance optimization.
The ideal candidate brings deep expertise in the grocery retail ecosystem, a strong understanding of promotional strategy and merchandising calendars, and hands-on experience operating as an agency partner to retail clients. This individual will partner closely with retailers to develop data-driven media strategies that align with their business objectives, leveraging Audience Optimizer to drive measurable sales impact and sustained engagement.
This role requires a consultative, relationship-first approach—translating performance insights into actionable recommendations, guiding ongoing campaign strategy, and proactively identifying opportunities to optimize and grow investment over time. The AO Renewal Director will collaborate cross-functionally with Sales, Account Management, Analytics, and Product teams to ensure seamless execution, strong performance, and continuous innovation across the portfolio.
This role reports to the SVP, Retail and plays a critical role in strengthening customer retention, scaling AO adoption, and driving incremental revenue across Swiftly’s entire retailer base.
Responsibilities Include:
- Own the end-to-end renewal lifecycle for Audience Optimizer (AO) across Swiftly’s full retailer portfolio in collaboration with the assigned Sales Director
- Develop and execute strategic account plans to drive retention, increased investment, and long-term growth
- Act as a consultative agency partner to retailers—aligning AO strategy with promotional calendars, merchandising priorities, and business objectives
- Lead campaign planning in partnership with retailers, including audience strategy, budget allocation, flighting, and channel mix recommendations
- Translate performance data and closed-loop measurement insights into clear, actionable optimization strategies and renewal narratives
- Proactively identify opportunities to expand AO adoption, increase budgets, and introduce incremental use cases (e.g., seasonal campaigns, conquesting, loyalty growth)
- Build and maintain strong relationships with key stakeholders, including marketing, merchandising, and executive leadership
- Lead renewal conversations, including business case development, performance storytelling, and commercial negotiations
- Partner cross-functionally with Account Management, Analytics, Ad Ops, and Product teams to ensure successful campaign execution and continuous improvement
- Monitor campaign performance trends and provide strategic guidance to improve outcomes and drive incremental sales impact
- Maintain accurate forecasting for renewals and growth opportunities, ensuring visibility into revenue retention and expansion
- Serve as a subject matter expert on AO, retail media strategy, and grocery promotional dynamics
- Identify risks to renewal early and develop mitigation strategies to ensure continuity and prevent churn
- Other related duties as assigned
Required Qualifications:
- 7+ years of experience in grocery retail, retail media, digital advertising, or account management with a strong focus on renewals and customer growth
- Deep understanding of grocery retail operations, including promotional strategy, merchandising cycles, and digital circulars
- Experience operating in a consultative or agency-style role, managing ongoing client relationships and campaign strategy
- Strong knowledge of retail media, including audience targeting, media planning, and performance measurement (onsite and offsite)
- Experience analyzing campaign performance and translating insights into strategic recommendations that drive measurable outcomes
- Proven ability to lead renewal and expansion conversations, including building business cases and influencing investment decisions
- Strong understanding of first-party data, loyalty ecosystems, and closed-loop measurement methodologies
- Demonstrated ability to engage and influence cross-functional stakeholders, including executive leadership
- Experience managing complex, multi-stakeholder client relationships in a fast-paced environment
- Strong communication, presentation, and storytelling skills, with the ability to simplify complex data into clear narratives
- Proficiency in Salesforce and forecasting tools
- This position is not eligible for visa sponsorship. Applicants must be authorized to work in the U.S. without the need for current or future sponsorship
Preferred Qualifications:
- Experience working with or within grocery retailers, particularly in marketing, merchandising, or media strategy roles
- Background in retail media networks, digital circulars, or shopper marketing
- Familiarity with loyalty programs and retail data infrastructure
- Experience driving annual or multi-quarter media planning with measurable performance outcomes
- Strong understanding of seasonal retail trends and category-level promotional dynamics
